Text from NPR Marketplace Feature on Linx

by Shannon Service:

Online dating is a billion dollar industry, and one in three Americans met their match through websites or dating apps. But algorithms don’t always work for everyone, even in Silicon Valley.

Michael Ralston is a software designer and a client of Linx Dating, a boutique matchmaking service in Palo Alto. There’s a lot that he likes about online dating — the time to craft thoughtful responses, multitasking while chatting with someone — but he wasn’t having much luck.

So he tried Linx.

When Ralston joined the matchmaking service his wardrobe was the typical Silicon Valley uniform: jeans and T-shirts. Amy Andersen and Michael Norman of Linx dating took him shopping, got him a haircut and figured out what Michael needed to become more dateable. It is full service, top to bottom.

“Dinner reservations and recommendations, sedan bookings should they not want to drive for the date,” Andersen lists some of Linx’s many services. “Shopping for some proper hand towels, making sure the refrigerator is stocked with some decent wine.” Andersen takes clients ballroom dancing to work on rhythm and letting go.

Linx counter-intuitively brings “Fiddler on the Roof”-style matchmaking to the most connected Valley in the world, but business is booming. Andersen charges up to $100,000 for tailored matchmaking services.

Andersen hit on the idea for Linx one night during a dinner date. She is a strikingly beautiful and charming Stanford grad, yet her date kept looking over her shoulder.

“So I called him on it,” she says. “I said, ‘What are you doing?’ and he literally said ‘The BBD’. And I said ‘The whatah, whatah, huh?’ and he said ‘the Bigger Better Deal.’”

The “Bigger, Better Deal” is a Silicon Valley anxiety disorder in-which one can’t stop searching for the next hot start-up. Andersen realized that the sheer number of singles online creates a kind of dating BBD.

“The grass is always greener,” Andersen says, “there has to be someone else who’s just a little more interesting, or a little more of a better match.”

A third of Americans agree that online dating’s masses make it hard to pick just one. But if you do win the electronic love lottery, studies show online couples have higher satisfaction and lower divorce rates. So Linx offers a blend—a large enough pool to find deep matches, but not so many that clients get stuck in choice paralysis. Andersen also works with each client individually, zeroing in on their romantic pitfalls.

Her client Michael Ralston is smart, interesting and very sweet, but his weaknesses are confidence and real time communication with women. So Andersen gently hammers away at these challenges.

She runs Ralston through a mock version of the pre-date phone call.

“Ring,” Ralston says, holding his hand like a phone to his ear.

“Hello?,” Andersen replies.

“Hi Amy, this is Michael…. Amy from Linx gave me your number.”

“Oh hi Michael! How was your workday?”

“Um, pretty good. So…” Ralston stumbles, blushing.

“Tell me about it, tell me about your workday,” Andersen says.

Ralston gives up and breaks down laughing.

Andersen drops character and says, “What were you feeling right then when I said, ‘How was your day?’”

“I was like “Oh no!” to be honest,” Ralston says.

They practice the call several times until Ralston is able to go off script and be more spontaneous.

Life lessons, wardrobe make-overs, mock dates. All this costs Ralston over ten grand. But does he think it’s worth the price?

“I’ve always been socially awkward and I think I’m less so now,” he says. “It is expensive. But from one point of view, the answer to that question is—is it going to work?”

High-end matchmakers often say they successfully match up eighty to ninety percent of their clients. But what successful match means is harder to pin down.

Featured in: Marketplace for Monday September 29, 2014

Linx on NPR Today | Playing matchmaker in Silicon Valley

Putting the CON in Confidence… Part III

It’s great to have a toolkit for getting through a first date with a veneer of healthy self-esteem, but what happens after that? If you’re lucky, a first date leads to a second. And a second leads to a third. But if you aren’t feeling good about yourself, you probably won’t make it very far beyond a couple of dates. That’s fine if you never really had an initial spark, or it’s becoming clear that that two of you are very different people who might not easily connect, but it’s not so fine if the fire fizzles simply because you’re too trapped in your own head to focus on the person right in front of you.

In order to capitalize on early chemistry and attraction, it’s important that you a) actually believe that you deserve to be dating this particular person, and b) let your date see and appreciate that. Try to remember that in order for any healthy relationship to survive, both parties have to be invested, and both of you actually have to think that it’s a good idea. So let’s assume you really did feel sparks, and that the early interest in mutual… if you aren’t the world’s most confident person, what can you do to bolster your ego just a little bit? After all, there has to be more to successful dating than just asking a waiter for suggestions and walking a woman to her car, right?

Here are a few ways you can develop some dating confidence. And if you don’t think you need additional confidence when it comes to dating, try to keep in mind that having added confidence can be useful in almost every aspect of our lives.

Make a list, and check it twice…

I recently spoke with a client who was nervous about an upcoming first date. She was concerned that her date might not like her for a dozen different reasons, and had already started rationalizing a case for rejection from a man she hadn’t even met. While it’s healthy to be prepared for any possible outcome, she was really only focused on one. If you find yourself doing this – particularly when it comes to anticipating rejection, you need to slow down, and make a list of all of your positive qualities and attributes. Yes, all of them. Go ahead and start now; it might take awhile. Be as detailed as possible. Oh, you like your earlobes and pinky toes? Turns out you’re one of those rare people who never has morning breath? You rarely move while sleeping? You can make a gourmet meal out of almost anything? You’re incredibly good at your job, and your patients/clients/colleagues love you? You never forget a birthday? You actually have the time and desire to invest in a relationship? Your most recent ex said that you had “incredibly good hands”?

Take some time to really study this list. These are all of the things about you that are great. These are all of the reasons someone should want to date you. These are all of the reasons that would make someone LUCKY to be your significant other. Some of it, of course, is going to seem very silly. But the rest of this should feel very true and very real. Don’t focus on the possible perceived negatives. Don’t highlight your weaknesses; showcase your strengths. You may still not end up on a second date, but it will be because your date doesn’t appreciate your positive qualities, which is his or her loss. If you go into an evening expecting that your date is going to reject you based on your own insecurities, you’re creating a situation in which one of the worst possible outcomes simply lives up to your expectations. No one wants to experience that.

Dress the part…

I’m sure you’re getting tired of hearing that you need to dress up for a date, but I really can’t stress this enough. What you wear and how you present yourself really does matter. After all, you wouldn’t wear a bathrobe to a job interview, and yet you’re probably not hoping that you and your next job are going to have a relationship that involves the phrase “’til death do us part.” We get confidence from our clothing choices; color tends to make us feel more youthful and alive, flattering cuts make us feel better about our bodies, and high quality garments are often an indicator that we see value in investing in ourselves.

You want to signal that you believe yourself to be desirable, attractive, and worthy of investment. And you want your date to agree. When you really dress for a date, you’re telling the man or woman across the table that he or she matters, that you respect their time and value their attention, and that you value yourself. Highly. If you’ve ever had the experience of overdressing on a day that you feel awful in the hope that you’ll get some sort of compliment, you already understand the role that attire can play in dictating your mood. Putting some effort into your wardrobe pays dividends at all times. It also gives you practice being comfortable attracting attention and accepting compliments. If you have one of “those jobs” where you’ll actually be frowned upon for wearing anything more than a t-shirt and jeans, start making an effort on just one day of every weekend. Your friends will tell you that you look great, and you’ll start to feel even better.

Talk to Strangers…

One of the hardest things about building dating confidence can be overcoming stranger anxiety… you know, the stuff that sets in when we’re about 18 months old, and (for most of us) never really goes away? There is a lot of inherent risk in approaching someone you don’t know, and we spend the first part of our lives being told to never do it. As we age, involvements with strangers tend to be managed through classroom, professional, or social environments where an instructor/boss/friend provides a framework and context for initial interactions. Relationships of all forms tend to blossom from these meetings, but early expectations (and hopes) are typically low. This, of course, doesn’t provide much of a foundation for creating a relationship with someone you meet online or through Linx; we might say that the two of you should meet each other, but it’s still up to you to do the heavy lifting.

There is a way to get better at managing stranger anxiety, and that’s to actually approach strangers. Yes, do exactly what your parents told you to never do. Your goal should only be to have small, simple interactions… asking for the time, making chitchat while waiting in a grocery store line, etc. Do this initially with people you simply don’t find attractive. Start with people of the same sex, or with men and women who are significantly older or younger. Once you get comfortable striking up conversations with strangers you don’t find attractive, then start doing it with people you DO find attractive, but who aren’t available. In other words, look for wedding rings. This allows you to get over the anxiety of approaching someone you find desirable while keeping the stakes very low. And finally, when that becomes easy, you can start talking to strangers who appear to be attractive AND available. It will give you the confidence you need to approach people when dating in the wild. It will also provide a nice boast to your self-esteem when you meet someone exceptional through Linx.

Find a Coach…

Increasingly, people are more and more willing to turn to coaches to help them gain or develop missing and weak skills; we do it with fitness and nutrition, with sports, with job interviews, with grad school applications, and even with childbirth. So it shouldn’t seem odd to think that when it comes to dating and confidence, it might be a good idea to have a coach. Much like you might with a gym routine, see if one of your close friends can help you develop some skills and confidence. Give each other positive feedback, encourage more outgoing behavior, and remind each other of your positive qualities. Sharing your goals with other people in your life is usually a great first step to making them happen.

If you’re doing this on your own, consider using a book like Ten Days to Self-Esteem by David Burns. The noted Stanford psychiatrist walks you through several steps that help in gaining confidence, improving your sense of self-worth, and developing a positive outlook. The skills are applied broadly, but can definitely have romantic benefits. If your goal is really to just focus on skills that are dating specific, however, and to do so in person, you may want to consider working with Linx. We provide private, customized coaching sessions for clients on a regular basis, and would be happy to work with you in whatever way you might need.

Regardless of how you choose to do it, your entire life can benefit when you decide to work on your confidence and self-esteem. Even if you think you’re “doing fine” on issues of self worth, there isn’t much of a downside to developing more confidence, and learning that it’s ok to feel truly good about yourself. We all have things about our bodies, our lives, and our personalities that we’d probably like to change, but we want the people in our lives to accept us for the qualities and attributes that won’t. You can’t have what you don’t ask for, and you’ll never convincingly ask for a great relationship if it’s not something you believe you deserve. So learn to like yourself just as you are; learning to appreciate all that you have to offer is a key first step in finding a relationship that is real, deep, and everlasting.

How to Be A Completely Unforgettable Woman & Seduce Your Man…

What’s your style and unique way of being completely unforgettable when it comes to romance and seduction? Some women tell us it’s a having inner confidence and that nothing is sexier than a woman who knows what she wants and goes after it. Others say it’s a woman who let’s him guess and discover more and more about her each time they see one another- in other words…being mysterious always tops the list.

One friend of Linx recently shared she loves being dominant sexually and taking control. When he’s least expecting it, she finds great pleasure in surprising him with what she wants and wanting it now! We know lots of women who use their ambition as the ultimate tool of seduction. It goes back to a woman who knows she she wants, isn’t afraid to express herself, yet the delivery and actions of this is done in a masterfully sexy way.

Many women agree it’s what she wears in the bedroom- silk, black lingerie, or…..

And the way she smells (think figuring out your signature scent) or having your own look and sense of style can be very seductive for a man.

Burlesque dancer, model, and actress, Dita Von Teese, shares her thoughts on the art of seduction.

What’s seduction mean to you?!

Linx in Vanity Fair!

After a much anticipated wait, Linx Dating is featured in the May issue of Vanity Fair!

Journalist Alexandra Wolfe wrote a fun piece on the Silicon Valley social scene. The story is largely about Linx being the matchmaker of choice and a massive trend setter by having thrown an event at The Rosewood Sand Hill Hotel in Menlo Park, CA back in 2009 with hundreds of guests. You multiply the opening of the hotel by the sheer popularity of the Linx Link & Drink party that summer in 2009, and basically it started a movement of sorts. In other words, Linx was a huge catalyst in creating “the scene” at The Rosewood and more recently in the Silicon Valley in general. I’ve always loved a great party but never knew I’d be part of a movement as such!

As Wolfe states, “many attribute the bar’s crush of singles to area matchmaker Amy Andersen -a self-declared ‘love concierge’ and the founder of Linx Dating – who first helped designate the bar a singles’ destination…..it would be the first of many events at the hotel. Thus, the Rosewood scene – and its accidental by-product, Cougar Night – was born.”

Although I’ll be the first to admit I am not fond of the term “cougar” or “sugar daddy” and make a strong point not to have those phrases enter my vocabulary, many people who are outside of the Silicon Valley bubble love to anchor on those images and the story clearly caters to that kind of reader and even contains a fair amount of inaccurate information about the details of Linx.

However, big picture, I am extremely beyond grateful for the rare opportunity to have been a part of a story in a publication as venerable as Vanity Fair. From working with celebrity photographer Justin Coit doing our all day glamorous photo shoot, to my lovely conversations with Alexandra at Linx (and even on a Stanford dish hike with her “dishing”), I am so thankful to Vanity Fair. Always. Forever. As seen in the actual magazine

Actual image from Justin Coit sent to me

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