Meeting Singles

Matchmakers as Brokers

Although matchmaking has been my profession and one of my greatest passions for the last 18 years, I have many other interests, and residential real estate is one of them… I love driving and walking around and noting homes that are for sale and, more so pre-COVID 19, touring open homes.  I believe deeply in serendipity – random discoveries on Sunday open home drives have led to my two home purchases.   There was clearly luck involved, but had I not put myself out there to get lucky, I would not have had the chance to get lucky.

Please humor me today as I engage in some residential real estate comparisons to shed some light on what I do at Linx Dating.  Please forgive any simplification in my analogies – I am simply trying to make a few broad points.

In the old days pre-internet, as a prospective home buyer, you generally relied on a broker to do even the very basics of your search, unless you were willing to settle for driving through neighborhoods looking for “for sale” signs or perusing the Sunday local newspaper real estate section.  A good broker would get to know you and your needs, would generate a list of potential properties to view from a listing service which was not easily accessed by non-brokers, and take you around to open homes and private tours until hopefully you found what you were looking for.   They would then generate paperwork to help you complete the various phases of the transaction, along with your bank if you were obtaining a mortgage, and then earn a brokerage fee calculated as a percentage of the sale price of the home. 

The question is, why, in the age of the publicly available and online multiple listing service and seemingly endless choices of secondary apps and services such as Zillow or Redfin, do we still need real estate brokers?   They basically do what they used to do.  

It’s a fair point.  Why should an agent, today, earn 2.5% for creating a list for you that looks like the MLS list and auto-generating paperwork from a repository of documents using “find and replace?”  Yes, they can get you into a home during non-open home times, etc. etc.   But what distinguishes them?  And why, somehow, in light of this, do only 7-10% of homes get listed directly by sellers, meaning they are not using a broker?  There has to be more going on.

The parallels to dating are noteworthy.   Why invest in a personalized concierge matchmaker when there is Match.com, Tinder and all of the countless others available like the MLS? 

Well, this is where it gets complex.

Are all of the available home properties on the MLS?  Many are, for sure.  But some of the best properties are “pocket listings,” “off-market listings,” or might never even make it to any listing.  A good broker has a strong local network and can hear about properties that might be coming on the market in the future, or even owners who might be worth proactively approaching about selling their homes.   You don’t get this on Zillow.   A great broker is worth their weight in gold – certainly 2.5%.

In the dating world, not all of the great “catches” are on the apps.  Why?  Maybe they are just uncomfortable with putting themselves out there publicly and they value their anonymity and privacy.  Maybe they don’t have the time or energy to invest in volume dating – to cycle through all of the prospects, messages, phone calls, texts, zooms, coffees, drinks, dinners and all of the rest.     Or maybe even if they *are* on the apps, their profiles are hidden or they are burned out on the games.  Or maybe they are *thinking* about trying online but haven’t yet.

At Linx Dating, we are discreet, we protect your privacy, and we tap our existing massive vetted and trusted network of referrals to find your match whether they are online or not.  We can also do highly tailored outbound recruiting on your behalf and come with a stamp of credibility for the “buyer” and the “seller.”


All of this aside, I still haven’t touched on what might be the most important function of a broker – something that for me can be the most frustrating and yet most fulfilling part of my job – and that is working to be a bridge builder, confidante, and psychologist to both candidates at the same time, nurturing the “transaction” and serving to smooth the lines of communication so that a potentially great long term match is not permanently impaired by some early turbulence, miscommunications, and reluctance for candidates to give each other the benefit of the doubt early in a relationship.  

I know this is true in dating – and I am told it’s true in residential real estate.   There are so many pitfalls that can derail a home purchase – problems with bank mortgage approval, a housing inspection gone awry, weird neighbors, or just the raw emotions of buying or selling a home.   This is where a seasoned broker with not only domain experience, but the right personality, can make a huge difference in closing a transaction that otherwise might have headed into the large abyss of the majority of deals that never get done.

I spend a large chunk of my day walking through my neighborhood with my Apple airpods cranked up, accumulating miles and steps and getting my exercise, as I talk to multiple clients, hearing how their early dates and communications with their matches are going, offering a listening ear, advice if needed or requested, and, on occasion, direct intervention if I feel it is warranted and can be helpful.

In the earliest stages of any relationship, when two people are just getting to know each other and to build trust, differences and misunderstandings can get completely blown out of proportion when emotions run high, and they can sink what could ultimately be a beautiful relationship.  It is often my job to steady the ship, to communicate with both people, and to help them see the big picture.   This can be as basic as my helping folks interpret signals from each other, or as in depth as providing “color” to both people if they might not initially be willing to give the other person the benefit of the doubt.

Just one recent example comes to mind – I was recently working with a successful 30-something male entrepreneur who had already successfully sold a company and had matched him to a 20-something female entrepreneur who was raising one of her first rounds of financing for her startup.  They clearly clicked, had chemistry, and long-term relationship potential.  However, a few of the dinners crossed over into business talk and, before you know it, he was giving her stern advice about the mistakes he thought she was making in her business and she, in turn, felt lectured, and that he was condescending, unempathetic in his inability to understand that she might not have the resources to follow his advice.  She was deeply hurt and needed to take a break.   He did not understand where he could have gone wrong as he was truly trying to help.  Enter Amy, as I tried to help them both individually understand how they could listen to each other and save something that could be really special and I am glad to say they are back on track.

I am not here to deny that homes can be bought and sold without a broker, or even that some home transactions use a broker who still basically only does what is available online with a little looking.  Similarly, online dating absolutely can work – with some luck and perseverance, there have been countless happy couples that have emerged from the apps.


But I am a believer in economics and survival of the fittest – ultimately, brokers need to justify their worth if they want their 2.5%.  This goes for residential real estate and elite matchmaking. 

‘I’m Just Being Honest’ Podcast….A deep dive on dating and being proactive to meet your ideal mate. You don’t want to miss my powerful insider dating tips!

On this episode of the I’m Just Being Honest Podcast, I chat with host Alexandra Ayers. With over 18 years since Linx has been established, I have gathered an abundance of data on finding an ideal mate and in this episode I share my best tips and answer the most commonly asked questions – including what men look for in a partner and being proactive to meet your ideal mate. Thank you to Alexandra Ayers for putting together this great podcast and interview. Let’s elevate dating to a whole new heightened level!

As an alternative to the YouTube chat above, here are the podcast links in Spotify and Apple Podcasts

Attractive Silicon Valley CEO seeks cerebral and athletic girl next door….

Our handsome Caucasian VIP bachelor stands tall at 6’4″ with a healthy musculature and athletic physique, and is based in the heart of Silicon Valley. Born and raised in the Midwest, he is marriage-minded and values hard work, healthy living, humility, and substance.

He is a natural leader, adventurer-seeker, and dynamic self-starter. After completing his graduate studies at an Ivy League, he pursued a career abroad in finance, where he quickly rose through the ranks to hold executive management positions. After working abroad for over a decade, he returned to the states for his next adventure: building a deep tech company in Silicon Valley.

As founder and CEO of a burgeoning tech company, he is now ready to settle down and pursue the adventure of a lifetime with the right woman.

Outside of his very successful career, our VIP enjoys swimming, cycling, yoga, and reading to stay physically and mentally fit. In his spare time, he likes to build and contribute to the communities in which he’s involved: swim club, his neighborhood, veteran causes, just to name a few. He also loves spending time with friends, organizing and throwing parties, and making others smile!

He has a great sense of humor and hopes to find a woman to share laughs with. His ideal match is in her 30’s and has dated to the point where she is completely ready to settle down with her dream guy. If she is living outside of the Bay Area, she’s open to relocation and putting her roots into building an incredible life with her leading man in Silicon Valley.

His match is super cute and sporty, natural in her appearance, fit, smart, a strong communicator, social, warm hearted, humble, and has a heart of gold. Although our client leads a very comfortable nice life and is excited to provide for his family one day, the antithesis of his comfort zone are flashy labels, a life of excess, hard partying, and drama. He’s never been married, no kids, and looks forward to both.

This guy is a total catch and wants to find his dream partner in 2021. Now that Covid restrictions are lifted, what are you waiting for?

If you or anyone you know might make a beautiful match for this gem of a bachelor, please contact Amy at: amy@linxdating.com. Absolutely no fees for qualifying female candidates.

Virtual Dating Tips and Guidance during COVID-19

As California is approaching nearly 2 months of shelter-in-place, Linx has transitioned to the reality of quarantine with mostly reasonable ease and we have been grateful at the number of people not holding back on signing up for memberships during COVID-19. 

While clients are very much wanting to meet each other in person, they know that this is not the time for that and have accepted the new normal of virtual dates – and some very creative ones at that. 

Approximately 75% of our premium clients are wanting to keep their searches going and try to continue to meet people during quarantine, while the remaining 25% are waiting for this to pass and “freezing” their memberships in the meantime.  Many are very open to long-distance dating, especially during this stage, and finding it such an easy way to explore chemistry without the hassle and expense of having to hop on a plane for an in-person date.   

Virtual dating is proving to be a very quick way to determine if there are some sparks, all while in the convenience of your own home.  


We are seeing a small handful of our clients venture outside to gardens and parks for their first and second dates. Our couples are being safe by placing a large blanket down and sitting at least 6-feet from one another and bringing their own drink and food to enjoy. While this is not the same of getting to dine at a fabulous restaurant with crisp table linens and a well-trained staff, this is our new normal – at last for the time being. Furthermore, there is something old-fashioned and quite romantic about setting up a picnic and slowing down from our days to enjoy fresh air and conversation at a distance.


I’m getting a lot of clients and members of Linx asking advice on how to be successful at their virtual dating. My general advice for virtual dates is to treat them just like any regular date. Always put your best foot forward and remember that just because you are on Zoom or FaceTime, the age old expression “first impressions are lasting ones” does play a very important role during quarantine.  

Some more specific advice when planning your virtual dates… Wear a pop of color (forget wearing white) and for women, do some tasteful makeup.  Guys – clean yourself up and put on a dress shirt, or frankly anything but a sloppy t-shirt and shorts.  Most of us feel our best when we are freshly showered and dressed for the occasion. Imagine you are going to an upscale lounge or restaurant for a meal….you wouldn’t wear a t-shirt and flip flops so the same principles apply when dating during quarantine – especially in the early stages as you’re getting to know one another. 

Once you are dressed and looking fresh and vibrant, set the stage for potential romance and create the right ambiance. I have one client who keeps doing his virtual dates at his office. This is a buzz kill for his dates. Why? He is not separating work from pleasure and also not taking the virtual dates seriously. You need to separate your work and work environment from your dating life. So find a location in your home that is appropriate for this – and that definitely doesn’t mean your bedroom either. Think living room, dining room, or family room/den. 

Light a candle, order a “ring light” on Amazon for optimal warm, ambient lighting or if you don’t have the budget for that, read what Tom Ford suggests for looking good on Zoom. Timing is everything. Do the Zoom date when the house is quiet (if you have kids, they are snoozing or in another room doing their homework ;-)) so you’re not distracted. If you drink, pour a cocktail or glass of wine, and if you don’t drink, pour a bubbly water with some citrus fruit or fresh mint leaves to feel festive and start your virtual date! Smile and keep the energy of the virtual date upbeat, happy, and chill. 

What if the first virtual date goes well and you’re wanting to get a little more creative for the next series of virtual dates? For out-of-the-box date ideas, I am sharing the following ideas with my clients including:

1) Be a chef. Open your kitchen, show him/her a favorite recipe you like to make and vice versa. Do this using your favorite tech platform.

2. Be romantic. Flex your brain muscles and read him/her poetry or a chapter from a book you’re reading, or share your screen with some of your favorite YouTube tv or movie clips or music (make sure to select “share computer audio” when you share your screen.) Use it as a launchpad for further conversation. You’re showing him/her a new dimension of what makes you incredibly unique.

3. Be an artist. Even if you’re not going to be the next da Vinci, become your own individual artist! Each buy an inexpensive paint set online, schedule the date for when your respective sets arrive at your homes, set up your Zoom and have a painting date. Use it as an opportunity to giggle at one another’s art work, once canvases are complete.

It is also interesting to me that many clients are immediately removing the superficial layer of first dates and delving very deep in the virtual dates by asking one another intense questions. One recommendation is accessing the The New York Times “36 Questions on the Way to Love” interactive quiz and quickly sizing up if there are long-term foundational values in alignment or not. It’s proving to be a powerful way to determine if there is enough in common to keep virtually dating or rather to move on.  This is yet another approach to incorporate.

With the curiosity and excitement of virtual dating, you might be wondering the risks and downsides. I think one of the major drawbacks is that some people just feel plain awkward dating virtually. It feels weird for them and simply not natural. Also, many people want to see what someone looks like in the flesh, smell their perfume, see the glistening of the gloss of their lips as the sun hits them a certain way, hug them, maybe kiss at the end of the date to test that important chemistry. Clearly you can’t do this with virtual dating, so this is a significant downside.

That said, the upshot I keep telling my clients is to keep exploring the virtual connections and when restrictions are lifted, to be able to imagine how exciting it will be to finally see their love interest in person. I think the potential of how magnetic the chemistry could be at that moment could be life-changing. 

COVID-19 has placed each and every one of us in a vulnerable place and sharing that vulnerability with someone else could not only forever bond that couple but catapult them into a love that can be tested through time.  

With that said, though, it is important not to force the transition to meeting in person – we are all (including our government) trying to figure the right time and pace to begin re-introducing social contact, and it will probably come down to each person’s comfort and tolerance for different types of risk.   Please be tolerant as we each are dealing with this in our own way and in the meantime keep staying healthy and safe. 

If you are on Instagram, I do daily simple inspirational posts to which many folks have responded very positively. If you would like to follow me, please do so at “Ms.LinxDating.” Thank you so much!

Are You Choosing To Be Thankful?

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With the holidays just around the corner, this can be a great time to meet someone new. Here are some ideas for getting through the holiday season in good cheer, and maybe even building some relationships (romantic or otherwise) along the way.animated-thanksgiving-desktop-backgrounds-wide-photos-hd-wallpapers-free-thanksgiving-desktop-wallpapers-backgrounds

Host a “Misfit” Thanksgiving…

If you don’t already have plans for the holiday, ask around in your circle of friends or even post to Facebook; you’ll probably find that you’re not alone.  If you’re not a great cook, you have plenty of options that could still make you a great host or hostess.  Plenty of restaurants and grocers (like Draeger’s and Whole Foods) offer complete or a la carte solutions for Thanksgiving dinner.  You may find that one or more of your guests is a great home chef, so give them the opportunity to bring dishes (or just encourage them to bring wine or desserts) and fill your home with new friends and holiday cheer.  Speaking from personal experience, this can be a truly wonderful way to spend a holiday, and can be much more intimate and fulfilling than you might expect.

Take Yourself Out to Dinner…

If spending the day alone is inevitable, and you know you know that staying inside all day isn’t good for you, make a reservation for yourself at one of the many, many SF restaurants that will be serving dinner this Thanksgiving.  Some of the restaurants promising to give you reasons to be thankful this year include Spruce, Epic Roasthouse, Campton Place, and One Market, so odds are that you’ll be experiencing plain pilgrim fare taken to an entirely new level.  You might also want to stop into a great bar or lounge for an after dinner drink and some great conversation; you won’t be the only person spending the day without family, and you definitely won’t be the only person open to connecting with someone new.

Lend a Helping Hand…

For some people, volunteering on Thanksgiving is a tradition unto itself, and the Bay area is full of opportunities for helping out.  At Linx, we always think that volunteering is a great way to meet someone (who doesn’t like dating a man or woman with a heart of gold?) and the single person you’d meet volunteering on Thanksgiving will be just as impressed with you as you are with her or him.  Even if scoring a date isn’t the first thing on your mind that day, it’s not a bad consolation prize for being a good citizen. 😉

Good sources for finding volunteer opportunities include Glide Memorial, Hands on Bay Area,  Little Brothers, Meals on Wheels, Palo Alto Community Thanksgiving Meal  to name a few.

You could also contact your local church or food bank or even a retirement center for more ideas; lots of people would love company this holiday season, and not all of them have the option of leaving their homes.People-volunteering-at-so-012

Relax and Reflect…

There’s nothing wrong with just taking the day to yourself and doing nothing at all.  You don’t have to leave the house.  You don’t have to eat turkey.  You certainly don’t have to eat pumpkin pie.  Eat sushi like me! You could stay in, do laundry, sort piles of receipts, and downshift from everything going on in your life.

You could take the day to really think about your life, and examine all of the reasons you have to be thankful.  It would be very easy to focus on being alone, and to fixate on what you consider the missing pieces in your life, but it’s so much more valuable to take an inventory of what’s right in your world.

Most of us are drawn to positive, optimistic people, and the best way to be positive is to really be aware of the gifts in your life; you probably have many.  And you probably know what most of them are.  Don’t be afraid to make a list, and check it twice.  Christmas, after all, is just around the corner. 😉