Silicon Valley Culture

Announcing our newest Bay Area bachelor… He’s 39, tall, fit, successful, philanthropic, and so much more…

We are thrilled to announce a new search for a Bay Area based client. Our bachelor is an intellectually curious, philanthropically inclined 39-year old with a passion for cycling and Bay Area outdoor living. He’s 6’1″, with a lean, fit musculature, full head of salt and pepper hair, piercing blue eyes, and well-groomed facial hair. 

He grew up on the East Coast and came to California for grad school, and his sense of style is understated but refined, reflecting his affinity for both coasts.

As a successful technical consultant to an established client base of energy and logistics companies, he works with a small team to develop algorithms and analytics to improve operational efficiency.  This candidate has an undergraduate degree in philosophy from the University of Chicago, a masters from a top tier university, and a PhD in engineering from Berkeley.

Work-life balance is tremendously important to him, and he makes plenty of time for his hobbies. He’s currently reading Kazuo Ishiguro’s recent novel Klara and the Sun, and Patrick Sharkey’s study of the moral complexities of violence and policing, An Uneasy Peace. He also enjoys movies, cooking for friends, hiking, running, swimming, and road cycling, to name a few. 

With his flexible job, he’s been known to work remotely while pursuing outdoor adventures from the Caribbean or the Mediterranean, or just spending a few weeks with his family on the East Coast. This could also give him the ability to date outside the Bay Area, for the right woman.  

Post-pandemic, he’s excited to get back out and enjoy cultural offerings, whether it’s at the museum of modern art, the symphony hall, or an indie music show at the Fox Theater. He actively supports charities that work in global poverty and disease, Covid relief, animal welfare, and more.

These days he’s getting involved with an Oakland charity that prevents violence by intervening in moments of crisis. He is politically moderate and is open to matches of any political persuasion that does not divide the world into good and bad people.


A few years ago our bachelor turned to meditation and therapy to reach a new level of self-awareness and elevate himself as a human being. He finds that it has helped him a ton not only knowing more about himself, but to be open to other people’s values and experience, and to communicate effectively with honesty and emotion. That’s the aspiration, anyway — he will always be a work in progress and is excited to meet someone with a self-awareness about herself and others as well. 

Our client is looking for a woman in her early 30s or late 20s who is intelligent, thoughtful, athletic, and motivated by growth, learning, and enjoyment, rather than by status and material things. He’s ready to enjoy the good life with that special someone and hopes to build a strong partnership, marriage, and family one day.  🙂

If you feel you or someone you know could be a wonderful fit for this darling guy, please email Amy at: amy@linxdating.com and as always, no fees for qualifying candidates.

It’s 2021…Ladies Make Your Move

I met Jon Birger seven years ago, over lunch in Palo Alto.

A Fortune Magazine writer working on his first book Date-onomics, Jon wanted to talk about Bay Area dating — specifically how the region’s rather unique oversupply of educated men impacted people’s love lives.

Published in 2015, Date-onomics argued that shifting sex ratios among the college educated are behind the rise of the hookup culture and the decline in marriage rates. In nearly every other part of the country, it’s the college-educated women who are in oversupply. Nationally, one-third more women than men have graduated college since 2000.

This might not matter so much if we were more open-minded about whom we date and marry. Thing is, college grads still like to date other college grads, and this preference leads to lopsided sex ratios in the dating pool. And lopsided sex ratios give the scarcer sex the upper hand.

For Jon, San Francisco and Santa Clara County were the exceptions that proved the rule. The Bay Area is the one well-populated region of the country where educated men outnumber educated women. Yes, we’ve still got our share of playboys. But generally speaking, the Bay Area boasts some of the highest marriage rates and lowest divorce rates in the country for college-educated women.

As you can imagine, Date-onomics generated a ton of buzz when it was published. Glamour, Time, Good Morning America, The Washington Post, National Public Radio and countless other media outlets all produced stories or segments about Jon’s first book.

Now he has a new dating book coming out in February — MAKE YOUR MOVE: The New Science of Dating and Why Women Are in Charge. I read an advance review copy of Make Your Move, and it’s terrific. So terrific that I asked Jon if he’d answer a few questions about it for the Linx blog. He obliged.

AMY ANDERSEN: Jon, what inspired you to write another dating book?

JON BIRGER: It had a lot to do with being on book tour with Date-onomics.

The first book was more pop science than self help. Yeah, there was a little bit of advice tucked into the final chapter, but it was only there because my editor demanded it.

My primary goal with Date-onomics was simply to explain why dating had become so hard for young, successful, college-educated women. I wanted to shed light on this strange phenomenon so many of us are familiar with — this plethora of fabulous women in their thirties and forties who cannot seem to find a decent guy.

When the first book came out, I had it in my head that women would be relieved to hear that their dating woes were not their fault. I thought the knowledge-is-power thing would be enough.

Well, you can probably guess what happened when I got out on book tour and started taking questions.

Women still wanted you to tell them how to find a husband.

Yep.

I’d give speeches to mostly female audiences or go on radio shows with mostly female callers, and they wanted advice on their love lives. They wanted me to explain why other women whom they considered no more attractive or successful didn’t have the same problems they did.

I didn’t have great answers, and that’s what prompted me to write Make Your Move. Backed by the latest research on dating, Make Your Move is all about solutions and strategies for hetero, marriage-minded women who are navigating an unfair dating market. There’s a lot of fun storytelling too. I interviewed all these amazing women with romantic stories about how they found their partners by ignoring the traditional dating rules and norms that had been holding them back.

A lot of your advice in Make Your Move involves encouraging women to make the first move, right?

That’s definitely part of it.

I don’t want to give away too much, but I do believe our culture is at an inflection point. Young women are kicking ass in education, sports, business, media, politics and so much else. So why the heck would anyone tell these women that they’ve got to wait for a man to ask them out? 

Do you think men are changing too?

I do. I think the whole culture is changing — which is why this new generation of singles needs a new dating bible!

If you think about it, nearly every best-selling dating guide written over the past forty years — from The Rules to Ignore the Guy, Get the Guy — has told women that in order to bag a man, they must commit to a very complicated game of playing hard to get. The message these books ask women to send to men boils down to “not interested means keep trying.”

I don’t think this was ever a helpful message, but in the post-#MeToo world, it’s really, really unhelpful.

Men have learned important lessons from #MeToo. Maybe we’re not learning as fast as we should, but we are learning. Nowadays if a woman indicates she’s not interested, most men will just take her at her word and move on. 

Do men actually want women to make the first move?

Most do. A woman who makes the first move takes away a man’s fear of rejection. She makes it easier for him to be himself around her. There’s less peacocking. More conversation.

I’ll give you an example from the book. It involves a 29-year-old named Becca — someone I know pretty well because she was our Saturday-night babysitter years ago. Becca is attractive, but key thing to understand about Becca is she has a huge personality. She’s a real cut-up. My kids loved her.

Of course, some men find the extrovert thing intimidating. When I mentioned the new book to her, she started telling me the story of how she and her boyfriend first got together. They met at a party. They were talking, having a good time, but it was apparent he was too nervous to do anything about it. So Becca just blurted out, “Hey, are you going to ask for my number?”

That’s how it started for them.

I know there are women out there who will never believe this, but the whole key to understanding men is that men like women who like them. Too many women have been raised on the notion that men love the chase and that a man will become less interested in her the moment she’s too interested in him.

Perhaps that was true once upon a time, but I’ve yet to meet the man who broke up with a woman he liked simply because she was too enthusiastic about him. I’ve also yet to meet a guy who enjoyed guessing which women are playing a game and which just want to be left alone. This is why assertive women willing to make a first move have such an advantage over women who sideline themselves by waiting to be courted.

Is there such a thing as too assertive?

I don’t think the first move has to be anything dramatic.

I know that the rule-followers always conjure up images of women throwing themselves at men any time someone suggests women making the first move. But that’s not at all what I’m talking about. Think about what Becca did. She didn’t grab the guy’s butt. All she did was open the door wide enough to make him feel confident about walking through.

In the book, you urge women to take a break from online dating. Why?

Just to be clear, I’m not opposed to all online dating. There are some niche dating apps that I like a lot, and I do write about them in the book. I also recognize that in COVID times, online dating may be only dating some people are comfortable with.

Still, I think many singles would be happier if they ditched the apps and tried asking out people they actually know instead. Over the past year, the dark side of online dating has really been coming into focus. According to Pew Research, 57% of women report experiencing harassment on dating apps, and 19% say they’ve been threatened with physical violence. Overall, 55% of women believe dating is harder now than it was 10 years ago.

So tell me about the “Make Your Move Offline Dating Challenge.”

It’s one chapter in the book. It’s essentially a step-by-step plan for dating in the real world instead of the digital one — for finding more meaningful connections.

The reason I created the offline dating challenge is there’s too much anxiety surrounding dating right now. Online daters don’t trust each other. The whole purpose of the offline dating challenge is to make people more comfortable about dating. Less jaded. Less fearful.

When I was in my 20s, blind dates with complete strangers were pretty rare. Nowadays, most online first dates are blind dates with complete strangers. What’s so difficult about this is you have no idea what kind of person will walk through the door. Everybody who knows your online first date knows him better than you do, so you really are flying blind.

Now compare the online first date with a stranger to going out on a first date with someone you already know and like — a co-worker or a neighbor or someone from church or maybe a friend of a friend. It’s a much different experience. It’s much easier to fall in like or in love when you share common experiences or common friends — and when you’re not worried the person across the table from you could be an axe murderer.

When I was dating up a storm from online sites in my 20’s, the biggest problem was lack of filtering. Lots of good guys but those guys were looking for only fun in the here and now. Their goal was getting laid over actually finding a compatible partner. 

Hah. That’s obviously a familiar experience for lots of women, though I have seen research showing women use apps for sex as often as men do.

I think a fundamental problem with dating apps is the anonymity fosters miscommunication and mistruths — especially on that all-important question of whether the other person is looking for a hookup or a long-term relationship. It’s just easier to behave badly with strangers than with people connected to your daily life.

A woman I interviewed for the book described online dating to me as “a doubter’s game,” and this struck me as a really interesting turn of phrase. Based on past experiences, she just assumed most men on dating apps were lying to her. She’d spend first dates trying to poke holes in their stories.

Needless to say, that didn’t lead to a lot of second dates.

Well, this woman is now engaged to a man she met through a mutual friend. Before her first date with the now-fiancée, she didn’t even bother googling him. She told me she didn’t have to because she knew her friend would never set her up with a man who was unkind or untrustworthy.

“It’s more of a believer’s game,” she said about old-fashioned dating. “I was just more inclined to find the positive. It was actually the closest thing to love at first sight I’d ever experienced.”

In the book, you cite research showing that couples who meet at work, in college, through friends, in church, etc. stay together longer than those who meet on the apps. Why do you think that is?

Human beings evolved as social animals, and we bond through shared experiences. Those shared experiences — those fun stories we like to tell and re-tell — become building blocks for deeper connections. This is why couples who know each other tend to have lower breakup rates than couples who first meet online.

What’s your opinion of professional matchmaking?

I put matchmaking into the “met through friends” category.

I have no doubt that your best clients view you as confidante and friend more than as a paid advisor. The only difference between being set up by a close friend and being set up by a good matchmaker is the matchmaker has a much longer list of single men and women to choose from. (I’m always reminded of that scene from “When Harry Met Sally,” when Carrie Fisher pulls out her rolodex during lunch and tries unsuccessfully to come up with men she can set up Meg Ryan with.)

That being said, not everybody who’ll read Make Your Move can afford to spend five figures on a high-end matchmaker like Linx. Most can’t. But I still want them to know that there are other, better ways to date than swiping on Tinder.

2020 was a challenging year for everybody, but finding your dream partner can make even the darkest times seem brighter. Have you seen anything that should give people hope in 2021, at least when it comes to love and romance?

Absolutely. Maybe it’s all those “How it began … how it’s going” memes floating around social media, but I see plenty of reasons for optimism. I love all the videos of women proposing to their boyfriends, for instance. I love the then-and-now photos of couples who started out as friends — and not as Tinder matches! — and are now celebrating anniversaries.

Those are the kind of things that gives me hope.

When does Make Your Move go on sale? Where can people buy it?

Make Your Move comes out Feb. 2, but it’s available for pre-order now from all the major retailers and independent booksellers — AmazonBarnes & NobleWal-MartBooks-a-MillionIndieboundIndigo. There’s an audiobook version too.

FYI, I’m usually willing to meet virtually with book clubs that buy and read one of my books. For info on the book-club Q&A’s — or on anything else related to Make Your Move or Date-onomics — folks can reach out to me via my author website, jonbirger.com.

Linx Featured in Modern Luxury’s Dynamic Women Issue

4 Easy Techniques for Dealing with Anxiety During COVID-19 and a Message from Linx Founder

Robin Farmanfarmaian is a professional speaker, entrepreneur, and angel investor, focusing on cutting-edge healthcare and biotech companies poised to impact 100M patients. She put together this excellent 5 minute video to provide 4 powerful techniques to help cope with anxiety during uncertain times. We want to empower you all with the skills necessary to feel mentally strong during these challenging times in our world.

I want all readers to know that if you are feeling scared, isolated, and very alone- please reach out to me. I am here to talk to you in a loving and non-judgmental way and will do so happily anytime. You can email me personally at: amy@linxdating.com.

Furthermore, if anyone is reading this and is paralyzed by the anxiety brought on by losing a job and not being able to provide for yourself and/or your family and cannot put food on the table, I will try to help you to the best of my abilities. This is not a time to feel embarrassed or ashamed. It is a time to remember we are ALL HUMAN and in this together.

Stay healthy, strong, and well.

Warmly,

Amy Andersen

2020 is off with a Bang!

Hi All,

Happy New Years! I don’t recall a time in running Linx for 16+ years now where it has been *this* busy. My days as a matchmaker are typically filled with fielding hundreds on inbound inquiries about joining Linx, screening prospects, meeting up with clients for date and general life de-brief sessions, creating matchmaking magic, and attending events as we hunt for singles. 😉 Rough life I know…. Last night the Linx ladies attended a glitzy art event put on by SF MOMA in San Francisco. We saw clients there, Linx couples even sipping champagne, rubbed shoulders with socialites, and searched the halls for attractive men and women. While many were married, we did manage to find a handful who will be fantastic additions to the Linx network. Our ice breaker is simple, “Are you single?” 

Outside of glittery events recruiting this week, we met with a beautiful young lady who flew up to meet us from Southern California. Although she’s in her early 20’s, it is obvious she is ready for love and even put work on hold to take a day off traveling to meet with us. She emailed me the next day sharing how much we impressed her and unbeknownst to me, posted a sparkling review on Yelp and agreed I could publish her kind testimonial here for you all to read.

One thing I would like to mention is often women who are 50+ email me sharing they get the impression Linx only works with 20’s and 30’s. This couldn’t be farther from the truth. In fact, we represent clients of all ages from 20’s to 70’s and love working with 50+ as they often truly have a firm command of “who they are” and “what they want” in a match. Many of our exclusive and married couples are 50+

Here is our new member’s testimonial…

“I’m not one to typically write reviews, however, I am so beyond IMPRESSED by Amy and her assistant Talia that I felt compelled to share my POSITIVE experience with Linx!

Background:
I’m in my early 20s and I have had no issues with finding dates. I go on 2-3 dates a week on average. However quantity does not equal quality: I’ve had an extremely tough time finding like-minded people who want commitment. About a month ago, I learned about matchmaking services. I researched and applied to almost every matchmaking site I could find.

My review:
From the first email Amy sent me, she set herself and her business apart from all the rest! She personally responds to each and every inquiry with great attention to detail, professionalism and poise. She even answered a few questions I had while she was on her holiday vacation in December! That made it so obvious that she CARES. She truly and deeply cares about the quality of service she provides. While other services treated me like basic inventory, only getting to know me at surface level and pressured me for their own lucrative gain, Amy delved into getting to know my character, personality, and my values without any added pressure or preconceived commitment. That’s when I knew I could TRUST Linx with this important aspect of my life.

Amy was also the ONLY matchmaker that set a side time for an in-person meeting. The meeting was originally only supposed to be about 20-30 minutes, Amy and her assistant Talia gave me over an hour of their time! From the moment I walked into their office, Linx welcomed me with open arms and reassured me that I was in good hands! Conversing with the gorgeous ladies at Linx was like chatting with my best and most trusted girlfriends!

If you’re looking to invest in your dating life, Linx is the way to go! People don’t remember what others say as much as they remember how people make them feel. Amy and Talia made me feel significant and important. In my personal experience, other matchmakers market themselves as high-end services, but Linx is the only service whose brand identity is truly luxurious through and through. From their beautifully crafted and easy-to-navigate interface of their website, the personal attention provided by Amy and Talia, to their pristine and warmly decorated office in Silicon Valley…Linx provides prestigious quality, attention to detail, and a service that goes beyond expectations!

This is my personal thank you to Linx, I’m so excited for this journey with you!

***Disclaimer: I was NOT compensated, encouraged, or expected to write this review, this is my genuine, personal, transparent and authentic opinion about this WONDERFUL business. I chose to write a review anonymously for the sole purpose of maintaining my personal privacy.”

Have you ever believed that you were preordained to meet your soulmate?

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Have you ever believed that you were preordained to meet your soulmate?  

In Jewish culture, the word Bashert (or beshert; Yiddish: באַשערט) means “destiny”.  I had never heard of this word until a lovely woman that I matched to her beau explained it in full color to me. 

She explained that when two predestined souls find one another in their lifetimethey have met the “Beshert.”

Upon hearing this, she understood intuitively and knew deep down in her heart that this is what she would wait for…

Over the course of her twenties and thirties there would be several marriage proposals, however, she never experienced ‘the feeling’ that she was in the presence of her “Beshert” and so she waited… Before falling asleep at night she would visualize that when in the presence of her soul partner she would recognize him instantly… additionally, whenever she saw a happy couple she would be reminded of this deep connection and send “him” love from her heart chakra. She knew beyond a shadow of a doubt that when the time was right he would appear in her life.

In the interim, she started seeing a skilled therapist who helped her clear the pathway for meeting her Beshert. The therapist recommended that she take off six months of dating to examine her patterns, blocks, etc so that she would be the best version of herself and be ready for “him.” That Christmas, (and five and half months into her dating sabbatical) she experienced a deep loneliness like something was missing. She texted her therapist that she KNEW this would be the last Christmas that she spent without her life partner. 

She was committed to expanding her world and began Googling ways to connect with eligible men and found Linx Dating in Silicon Valley. She submitted her information like many women do in the hopes of meeting their match and was paired to a wonderful man shortly thereafter. She shares that she has never felt this way about anyone, the way she feels about him.

From their first conversation, there was an understood mutual connection and then when they met in person, it was this total feeling of familiarity, ease, fun, and attraction. This particular couple started their Linx match based on establishing a strong foundation of friendship. Multiple dates, many weekends, shared meals, walks, talks, and only escalating to holding hands for the first many months.

After a solid friendship had developed rooted in trust, integrity, and a lot of laughter, they were ready to deepen their relationship and become monogamous and romantic. They continue to fall deeper in love every day and consider this one of their greatest journeys… and they both agree that the connection that they share was worth the wait. 

Life works in all sorts of unexpected ways and every day is a gift for which to be grateful. According to her therapist, I became part of the Bershert process when she contacted Linx Dating. It’s been an honor and my pleasure to help two incredible people find each other and be each other’s Bershert.

For those interested, Dr. Judith F. Chusid, has worked with over 48 couples on finding their “bashert”. She is a relationship specialist and performance coach on the East Coast. Look for her book coming out next month on Amazon titled: Success Is An Inside JobStop Playing Small ~ Overcome Fear of Success ~ Live in Your Potential (Tune into Your Passion-Do What You Love – Follow Your Bliss) and in 2020 look for Success Is An Inside Job: Stop Choosing the Wrong Person ~ Overcome Unhealthy Choices ~ Connect with Your Bershert You can contact her at jchusid@consultjfc.com or (212) 463-0080 to learn more. 

Event of the year…..March 5th…!

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The Best of Silicon Valley 2019 Party brings to life the January & February “Best of Silicon Valley” issue!
Party the night away at the Rosewood Sand Hill Hotel with fabulous chef prepared foods, live music, amazing cocktails, and mingle with the Valley’s most desirable movers and shakers.
This event supports the Junior League of Palo Alto, Mid-Peninsula and will be a great way to meet like-minded people, while supporting a wonderful cause. This is not a Linx Dating event, instead Modern Luxury’s premier party of the year.
Linx will be in attendance, so please come say hi and toast to good people, positive energy, and new connections. Need a little dating advice or want to talk to me about matchmaking, just ask me there. Happy to chat discreetly.

When: Tuesday, March 5, 2019 | 6:00-8:30 pm

Where: The Rosewood Sand Hill Hotel | Menlo Park, CA, complimentary valet

Cocktail Attire, dress and look your best. Ladies bring a wrap or jacket as guests will be spilling over onto the lawn outside and the evening hours can get very chilly.

Tickets are only $85.00 and can be purchased here ⬇️:

 

https://www.eventbrite.com/e/best-of-silicon-valley-2019-tickets-57056277863

 

Event partners include:

Alexander’s Steakhouse
Blackened Whiskey
Cetrella Restaurant
La Mienne
Puesto
Sonoma Valley Wines
Stephen Silver Fine Jewelry
WhistlePig Whiskey

 

Announcing our latest VIP search | Looking for single women ages 25-36

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Our bachelor is a fun yet easy-going 37-year-old Indian American gentleman who stands 5’8”, has a slim/fit build, medium length black hair, brown eyes, a contagious smile, and stylish look. A lifelong athlete, he keeps fit with a regular combination of workouts at the gym and battles with the club tennis pro on the hard court.

Our client resides in Texas and has a sister who is married with two children in Bay Area whom he sees often.  He is very open to a match who resides either in the Bay Area or Texas.

Raised by two immigrant parents, he has high integrity and has good manners (yes, he opens doors), and naturally leads…but he enjoys when a woman takes the lead from time to time as well as he sees relationships as partnerships.  Professionally, this candidate is a portfolio manager for a successful hedge fund. An opportunistic entrepreneur at heart, he started his own real estate company during the global financial crisis to purchase and fix-up foreclosed homes and rent them out, later selling them for a profit.

Outside of his demanding career, he has a deep curiosity and interest in learning and trying new things. He has been to all of the planet’s continents except Antarctica and he loves going to new places, seeing new things and immersing himself in local culture. Despite his ambition and high intensity work environment, he tries not to take anything too seriously. Instead he likes to focus on living life to the fullest, being happy, building meaningful relationships and making the world a better place. I think you will find him to be a great guy, fun, well rounded, and most importantly, ready for commitment.

His best suited match is between the ages 25-36.  She could be any ethnicity but our client prefers someone with a real cultural heritage she is proud of! He responds best to feminine women who take pride in maintaining her health through fitness and enjoying dressing up.

His ideal match is social, independent, family-centric, nurturing, confident, mature, secure about herself, a true partner (as opposed to a dependent) and ready for a no games, no drama amazing relationship!  If you or anyone you know might make a nice match for our newest bachelor, please email our founder, Amy, at: amy@linxdating.com

 

Seeking Bay Area Single Women and Men in Tech to Star in a Film Documentary ….

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Linx has been approached about being the centerpiece of a film documentary produced by a leading renowned filmmaker.

 

Designed to be an open, honest, tasteful, and intellectual sociological snapshot of life and love in Silicon Valley, the film will follow the journey of two or three Linx members working in technology (premium or passive clients) as they navigate the often-challenging waters of the local dating scene.

For Linx – and for the lucky participants – the scope and potential of this proposed project is unbelievably exciting.

 

Given the impeccable journalistic standards of the project involved, we are seeking current (or new) members (or those who want to be a member!) who are willing to open their lives to the filmmaker, and who are comfortable being fully identified and filmed for the documentary.

 

This is an incredible invitation to market yourself to the entire world in one fell swoop. Imagine having the world as your stage? Forget swiping through dating apps and cycling through online dating sites; this is much grander and elite in scale.

 

For anyone who has been considering Linx but hasn’t fully committed to being a client, this is truly a once-in-a-lifetime chance to change the course of your journey.

 

Men and women alike will be considered as subjects for this piece, but timing and being in the tech industry is important.

 

It’s both humbling and exciting to receive this sort of recognition as a company that doesn’t advertise or have a PR firm; our reputation and your good word-of-mouth are everything in this business, and it is heartening to continue getting such strong and positive feedback from our clients.

 

We love working with all of you, and feel privileged to be able to help facilitate some of the most lasting and meaningful relationships in your lives. The number of recent exclusive couples, proposals, weddings, and Linx babies en route this coming fall and winter has been absolutely overwhelming, so we must be doing something right. 😉

 

If you or someone you know might be interested in exploring this possibility, please contact me amy@linxdating.com immediately for more information and next step details. Do not let this exceptional opportunity slip away!

 

 

 

Here’s How to Escape the Friend Zone

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The friend zone—it is the place you’ll end up if your romantic interest thinks you’re nice, but isn’t attracted to you romantically. Despite your best attempts to show your “friend” how great being in a relationship could be, your “friend” just isn’t reciprocating. Maybe one or more of the following has happened to you:

  • A romantic prospect introduces you to other people, saying “This is my FRIEND…”
  • A romantic prospect refers to you as a “brother” or “sister”- perhaps after there was some sort of physical contact (i.e., a brief make-out that leads to them pushing you away…saying “I feel like you’re my sister/brother.” 😦
  • You’ve made obvious advances that were ignored

Shifting interest from “just friends” to something more is difficult, but not impossible. If you are perpetually finding yourself in the friend zone, consider these three principles and a few tips on how best to implement them.

  1. The Principle of Least Interest: The member of a relationship who cares least about it is often more desirable and powerful. In other words, letting go of your intense desire to be in the relationship is more likely to boost your chances of ending up in one. It sounds counterintuitive, but it’s the same principle that explains why so many of us have played ‘hard to get’. Feigning a lack of interest can make oneself more desirable.

So what can you do? Entertain other options.

Showing interest in others demonstrates that you aren’t willing to forego other options for someone who isn’t feeling the same way about you. In other words, you’re not going to sit and wait for someone to start being interested in you. Though not seeming too eager can be hard when you really do like someone, actively meeting other people and keeping your options open will help you regain some of the power that you lost while pursuing a relatively disinterested person.

  1. The Principle of Scarcity: A close cousin of Principle #1… Because we value things that are scarce more than we value the things that are abundant, it’s in your best interest to remain somewhat unavailable. When you are always available, you’re depriving your partner of an opportunity to win you over and understand just how valuable your time is.

So what can you do? Fill up your social calendar.

Getting busy will give your love interest an opportunity to miss you. Committing yourself to other activities—and refusing to cancel them—is a great way to signal that your time and energy are valuable.

  1. The Ben Franklin Effect: This psychological phenomenon explains why people have better feelings towards the people for whom they do favors. In practice, this means that you are the favor asker instead of the favor doer.

So what can you do? Ask for small favors that can lead to spending time together.

Figure out a way for her to help you out and also to spend time with you. If your apartment feels a little stale, ask her to help you redecorate. If you need a weekend away, ask her to watch the dog; find a way for her to help you out. Instead of you driving to their home every day after work, ask them to drive to you.