Matchmaking

The current state of the matchmaking industry from an insiders perspective

It’s 2018 and I can officially say I am obsessed with being a matchmaker. It’s incredibly hard to believe that I have been running my niche business since December 2003. I will never forget the day that I walked into my former boss’s office at Merrill Lynch and told him I was quitting to become a professional matchmaker. I think his head fell off and rolled across the floor in shock. But it was the right move. I wasn’t happy in financial services. It was neither my calling nor what I was meant to do. I knew deep down in my core that I would start my own company one day and succeed at it – I believed in myself. In the same vein, and at the beginning of another year, I encourage you to believe in yourself. To achieve your dreams, whether professional, personal (e.g. meeting an exceptional life partner), or a combination, you need to believe in your ideas and have a solid confidence.

 

I am writing this particular blog entry to address the state of the matchmaking industry, as I see it. I’d like to think I have a good sense of, and some deep insights into, this space.  My livelihood is my business – I have been at this for 14 years, it runs deep in my blood, and it has been an integral piece of my life’s journey. At the beginning of a new year, I want to share my thoughts with all of you.

 

Not to sugarcoat anything, I have been very disappointed reading the press coverage of many matchmakers over the last several years – last year’s news, in particular, struck a chord with me. Something is just plain wrong with so many of the “high-end” matchmakers and “not so high-end” matchmakers out there – the vast majority of them are volume-driven businesses who’s business ethics are very questionable.

 

As a business owner, I have learned some of my greatest lessons over the last 14 years. A big one is not to take someone on board as a client if I can’t deliver. Seems pretty basic right? Contrary to this principle, matchmakers for the masses (and those handful who claim they are “elite” but have zero filtering or curation), are extremely focused on total revenue. I get it. It’s so tempting when running a business, whether big or small.   BUT I can proudly say that I have worked extremely hard via science (my database) and art (my heart and intuition) to truly “cherry pick” the best of the best clients whom I know I can match and with whom I know I can work. Emphasis on whom I know I can match!

 

Thus, one of the most critical distinctions between Linx Dating and pretty much any of the dating services available domestically and internationally is that we actually turn away a lot of incoming demand. To reiterate, why would I turn away these prospective male and female clients who can help me increase my business revenue? For starters, Linx prides itself in representing a very select group of clientele. There are other matchmakers that make these claims, but I can assure you that the majority of these firms have a revenue model that basically requires them to take all of the business that comes through their door. It is precisely THIS model that gets these other business into serious trouble when they cannot deliver results. In addition to this, a large complaint is that when the matchmakers work with so many clients, it is extremely hard for the client to feel any connection to the team or that anyone really knows or remembers them.

 

The news that I have been reading, and the stories that I keep hearing, involve nasty lawsuits where disgruntled high profile clients file claims against matchmakers time and time again. What are the root causes of most of these cases?

 

  • Matchmakers taking on clients that they probably should not have.

For example, some clients will never be satisfied under any circumstances. Maybe they have unrealistic goals, or haven’t really thought about the most important qualities they want in a match, and this makes it impossible for the matchmaker to ever deliver, as they in search of glorified unicorns that do not exist.

 

  • Due to (1), Matchmakers are under pressure to make introductions that are often so patently “bad” that the client freaks out at the quality of match.

 

“Bad” could be a long list of reasons, with characteristics ranging from undesirable to unacceptable: e.g. the introduction is unemployed, a drug user, a sex offender, convicted criminals….the list goes on and on. Firms do these set-ups like this with random people to meet the quota of introductions for the client. It is a very bad, often times unethical, business that makes this industry at large look bad!

 

I have never been consumed by trying to grow my business to some massively large scale operation and becoming a victim of image, keeping up with the Joneses, or trying to be something I am not.  There’s plenty of matchmakers doing PR campaigns posing in front of fancy cars, private planes, using waifish models to bait men, and bragging about the last names of some of their clientele to the media (which is also a breach in confidentiality mind you.) Instead of resorting to these tactics, I have worked very hard to maintain my core values and business standards throughout the years. While no one is perfect and, sure, I have made my fair number of mistakes along this journey, I know I have done and continue to do a superb job of try to make my corner of this industry shine with integrity while staying true to who I am.

 

If it wasn’t already looking so grim, other matchmakers I’ve read about have chosen to launder money when it was meant for donations to charity, or taken all the membership money, and essentially disappear on some island, all while not returning worried clients’ phone calls, and often literally not even delivering on promised introductions.

 

And then there are other matchmakers who loathe the success and positive media attention of their competitors so much that they resort to guerilla tactics that I have had to deal with over and over again in my business – e.g. false reviews posted on Yelp from “people” who were never even clients. “Trying to get everyone to like you is a sign of mediocrity.” -Colin Powell

 

To thrive in business and life, one must be prepared for critics and for those who wish to see you fail. While it can feel very out-of-control in the moment when it is happening, the silver living becomes your greatest blessing. The silver lining is the motive of the competitor. Envy. They recognize something great, likely question “how” such a small, niche business has managed to get to where it’s at, and want to copy its success. There really is no greater compliment than a person wanting to model your success.

 

As you are possibly researching matchmakers to hire, I encourage you to meet with many and do your due diligence. Do meet and greets, ask them questions, see which ones feel right, ask if they offer references (often we cannot, due to the strict privacy policy, but sometimes a client is willing to speak), and most importantly follow your gut. Just like I tell my clients when they are on dates, study your date’s body language, look into their eyes. What feeling are you getting? Is it a good one where your intuition is telling you to keep exploring the chemistry over the course of future dates or does something feel off?

 

The greatest lesson I have learned is never to ignore your intuition. There is a reason we human beings have it. My biggest regrets, and luckily they are few and far between, have been going against my intuition in business hires or in admitting a client or two whom I definitely should not have. So I encourage you to do the same, listen to what your heart and mind tell you.

 

While I continue to try to make a positive impact on the matchmaking industry, I wish you a strong start to your New Year filled with health, peace, prosperity, and clarity into your love lives in 2018!

Meet Our Newest Los Angeles Based VIP Bachelor…

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Our client is a distinguished, affable, happy, and very successful Caucasian gentleman who is in his early 60’s, although he appears years younger. He’s fit, athletic, with a bright smile, a nice head of dark hair, and blessed with good genes.  He’s kept active his whole life, sharing fitness has been a huge source of stress relief throughout his career.

Living in Los Angeles, our bachelor relishes in the Southern California lifestyle, but has an insatiable curiosity about people, places, and ideas. Far from provincial, our client loves travel — both domestic and international — and now has a tremendous freedom to do so. Passions include: golfing at his country club, ranching, art, music, great cabernet wine, healthy eating, paddle boarding, horseback riding, and spending quality time with his adult children at his vacation hideaways in Malibu and the desert.

Professionally our client is at the very top of his industry as a world-class doctor, treating all walks of life from Hollywood stars to international royalty. While his days used to be very long and intense, he’s now on sabbatical which signals to us that this is “his time” to find his beloved Queen.

Though our bachelor is very content with his extraordinary life, he is looking to find someone with whom he can share affection and life’s adventures.  At his core, he is down-to-earth yet assertive and a take-charge gentleman. These traits are well complimented by his easy-going attitude and adaptable nature – he is romantic, fun, traditional, non-judgmental, extremely giving, and very chivalrous and is hoping to meet a woman who appreciates, and takes interest in, all that he has to offer.

His spiritual practice holds a central role in his life and has allowed him to live a very exciting life. While he’s not actively seeking a woman to attend church with him, he would certainly embrace the chance to meet someone who holds her faith close to her heart. A true and dedicated family man, our client holds the role of father as one of the greatest things he has ever done in his life.

His ideal match would be 30-50 years old and best described as very beautiful, slender to athletic, any height, feminine, and classy. She’s happy and it’s infectious; people love being around her fun and kind personality. She’s social, with a good sense of humor and not afraid of getting teased and can tease right back!

She’s spiritual and holds her values close to her heart, not letting external sources influence her negatively. She’s comfortable in her skin, can let the proverbial hair down, and is ready to embark on a grand adventure and take an active seat as her new role as our VIP clients Queen.

If you or anyone you know might make the perfect match for this VIP, please email our founder Amy at amy@linxdating.com. There are NO fees for qualified candidates to meet our client.

Dreaming about Lake Como….Meet our Latest VIP!

 

Lake-Como-Linx-Header.jpgWe are pleased to announce a new VIP search. Our client is in his early 50’s, athletic, 6’1″ and 187 pounds – a European gentleman born and raised in France who has spent his entire adult life in the US. Our client believes in developing and pursuing passions in life, and feels he is finally very privileged to do so. On the professional front, after years in venture capital, he became a successful angel investor supporting entrepreneurs in building their dream companies. He now has the ability to help others who are not as privileged to access opportunities such a supplemental education and athletic activities for underprivileged kids.

Outside of his career, our client is a wanderlust who enjoys discovering more of the planet every year. In 2016 and 2017, this bachelor traveled to Patagonia in Argentina, The Galapagos, Peru, The Serengeti in Tanzania, Tokyo, Kyoto, Nara and Osaka in Japan, Tulum in Mexico, Capri and Lake Como in Italy, and soon to Spain, and back to Japan at the end of the year! Talk about a love of travel!

He has developed a special interest in Japan after six years in a traditional martial art school, and an interest in Zen, Japanese cuisine, and the current modernization of capital markets in that country. With a very progressive social conscience, he perceives himself as a citizen of the world.

He would like to find a partner to share some passions with, and possibly explore and develop new ones in common. Of Northern Italian descent, he would love to own a house overlooking Lake Como one day. Currently, he resides in the San Francisco Bay Area most of the time, and at a second home in Southern California in Northern San Diego County.

His best suited match is between the ages of 35 and 45. She is 5’5”+ , physically fit, with beautiful soulful eyes, and presents herself in a classy, elegant fashion. At her core, she is kind and compassionate, smart, sophisticated, passionate, loving, and has her own robust, dynamic life outside of a relationship with a man. She appreciates a strong, alpha male and recognizes that some of the best relationships are where men and women each bring their own unique characteristics to the relationship.

Notable adjectives to best describe her would be: nurturing, highly feminine, and not aggressive or competitive with her partner. She must be accepting and loving towards all creatures including a love of animals and children. Friends might comment how she exhibits a soft energy around them and is filled with light, love, acceptance, and warmth.

If you or anyone you might know could qualify as a candidate to meet this extraordinary European VIP, please email our founder, Amy, at amy@linxdating.com

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Handsome Harvard educated Bay Area Bachelor seeks Outdoorsy Animal Loving Match to Embrace Life with Together

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Our client is a handsome Caucasian male who’s 43-years old, 5’10”, with a nice athletic build. He keeps fit from regular hiking, mountain biking, weight training and bits of yoga. Wellness is very important to him. Originally from Connecticut, he’s very much at home here in California.

He’s undeniably intelligent, Harvard educated and successful, but also down-to-earth, approachable, and loves to have fun and laugh – especially playful sarcastic banter.

He’s had an eclectic career spanning a number of industries and roles. Most recently though, he realized his true passion is helping people get healthy and has spent the last few years in leadership roles at healthy food companies.

You can just as easily find him leading a company, spending time with friends and family, or going on outdoor adventures with his five and a half year old vizsla.

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Our clients vizsla….adorable!

Our candidate is an empathetic, compassionate, direct communicator, in touch with his emotional side and unafraid to communicate it in caring ways. He’s definitely a bit of romantic and gives his whole self when in a relationship. He loves to travel and has been to at least 50 different countries, with dozens more on his wish list.

Favorite places so far: The night sky in the Maldives, the top of Mt. Whitney, Yarra Yering winery north of Melbourne, Borobudur Temple, the Whitsunday Islands, the wine in Saint-Emilion, his couch and a good Netflix series.

He approaches all aspects of life with creativity and out-of-the-box thinking, and doesn’t believe there are problems that can’t be solved. He believes you should always treat people fairly and equally, regardless of background. You can be absolutely drop-dead gorgeous, but if, for example, you treat service people as second-class citizens, he can’t be with you.

He would love to build a family and believes raising children will be the most important thing he’ll ever do – creating wonderful human beings and teaching them to go out and help change the world for the better. He learned that from his parents and wants to do the same for his children. Most importantly, our candidate is inherently happy and likes being around other happy, uplifting people.

His best suited match is between the ages of 28-40 years old. At her core she is highly compassionate, caring, and a giving soul. O. Henry’s book, “The Gift of the Magi” is a great example of the type of relationship our client strives for. Where two people give more to each other than take from one another.

As our client is into health, fitness, and overall wellness, it’s important that his match share a love of balance and healthy living too. In terms of physical appearance, she’s fit, naturally attractive, and isn’t greatly influenced by “keeping up with the Joneses”. She’s comfortable in her own skin, isn’t driven by money, highly altruistic, and looks forward to love deeply and to be deeply loved in return.

If you or anyone you know might make a great match for our handsome Bay Area bachelor, please email Amy at: amy@linxdating.com

Why you should break your dating inertia

In conversations with countless individuals, we have discovered that people assume that matchmaking is about arranging marriages; this really isn’t true. For some people, marriage is definitely the next step in their dating lives, but for many of our clients this process is simply about learning how to move forward.

At Linx, matchmaking is about helping your break your dating inertia. Our goal is to simply help you move forward and get into the serious, lasting relationship you deserve.

One of the great advantages of working with a matchmaker is that we have the ability to help avoid the triggers and landmines of your past relationships when providing you with new introductions. We can best position you for success by pairing you with others who understand – or even share – your particular dating difficulties.

Need someone who isn’t threatened by your success, grad degree, identifiable famous last name, or unusual hobbies….look no further. Want someone else who has been in a serious committed relationship or previous marriage and “gets it?” We can actually help with all of that. In fact, it’s part of our job.

If you a prospective client or curious to see if you might make a match for some of our current clients, take a look at some of our select male client bios here and select female clients bios. Email our founder, Amy, and tell her a little bit about yourself amy@linxdating.com

 

Announcing our latest VIP search | Looking for single women ages 25-36

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Our bachelor is a fun yet easy-going 37-year-old Indian American gentleman who stands 5’8”, has a slim/fit build, medium length black hair, brown eyes, a contagious smile, and stylish look. A lifelong athlete, he keeps fit with a regular combination of workouts at the gym and battles with the club tennis pro on the hard court.

Our client resides in Texas and has a sister who is married with two children in Bay Area whom he sees often.  He is very open to a match who resides either in the Bay Area or Texas.

Raised by two immigrant parents, he has high integrity and has good manners (yes, he opens doors), and naturally leads…but he enjoys when a woman takes the lead from time to time as well as he sees relationships as partnerships.  Professionally, this candidate is a portfolio manager for a successful hedge fund. An opportunistic entrepreneur at heart, he started his own real estate company during the global financial crisis to purchase and fix-up foreclosed homes and rent them out, later selling them for a profit.

Outside of his demanding career, he has a deep curiosity and interest in learning and trying new things. He has been to all of the planet’s continents except Antarctica and he loves going to new places, seeing new things and immersing himself in local culture. Despite his ambition and high intensity work environment, he tries not to take anything too seriously. Instead he likes to focus on living life to the fullest, being happy, building meaningful relationships and making the world a better place. I think you will find him to be a great guy, fun, well rounded, and most importantly, ready for commitment.

His best suited match is between the ages 25-36.  She could be any ethnicity but our client prefers someone with a real cultural heritage she is proud of! He responds best to feminine women who take pride in maintaining her health through fitness and enjoying dressing up.

His ideal match is social, independent, family-centric, nurturing, confident, mature, secure about herself, a true partner (as opposed to a dependent) and ready for a no games, no drama amazing relationship!  If you or anyone you know might make a nice match for our newest bachelor, please email our founder, Amy, at: amy@linxdating.com

 

Recruiting ambitious single men for our gifted mathematician and scientist bachelorette

Our client is an elegant and bright 25-year old who was born and raised in the suburbs of the San Francisco Bay Area. At first glance, her long caramel-brown curly hair complemented by her glimmering emerald green eyes on her petite yet curvy 5’4” frame will take you away.

Professionally, this candidate is a gifted mathematician and scientist. She studied her BSc in mathematics from Stanford University and is mid-way through her PhD in the medical sciences from an Ivy League.

Our bachelorette speaks 4 languages (English, French, Farsi, Spanish) and has a love for traveling to culturally rich countries such as to Argentina, Germany, and Dubai, and also loves photography and fashion. She is family-oriented and is looking for her soul mate to embrace with him all the joys of life.

Although she’s pursuing a PhD on the East Coast, she is very dedicated to pursuing a serious relationship as a top priority regardless of where her match is geographically.

Her best-suited match is an ambitious and successful guy of Middle Eastern or Caucasian heritage. He is between the ages of 26 and 40 and has a vision to lead and is family-focused. He is kind and romantic, and has a love for traveling. He is ready for commitment and building a family together.

If you or anyone you know might make a brilliant match for this stunning young lady, please email our founder Amy at: amy@linxdating.com