CNN

Business Lessons | Indulge in your passion

This was a huge last week for Linx – a ton of simultaneous media coverage . All super crazy exciting!  Linx was featured in Fortune, CNN Money, CNN TV, and a venture capital/private equity news rag called peHUB.  I was slammed with hundreds upon hundreds of prospects emailing me about joining Linx from this fabulous outpouring of press. Now I have managed finally to come up for some air.  Ahhh… to breathe again.

Many people always ask me which publicist I use…I don’t have one. Let me share my secret with you. I’ve worked my tail off 7 days a week for the last ten years to build my business. I have bunkered down, completely focused on my mission, and maintained my same work ethic, principles, and mantra from the very beginning days of when I first started Linx.

When you remain anchored to your passions and don’t get worn down by the little hiccups along the way or distractions that are inevitable, people are attracted to that. Journalists are intrigued, they want to hear “the story” and learn all about of these high caliber and dynamic professionals that flock to Linx.  “How’d you come up with that?”

Sir Richard Branson (of Virgin fame) has a long list of important business and life lessons – here are two that I like and maybe you can relate, especially if you run your own company.richard_branson

#1: Entrepreneurship is not about getting one over on the customer. It’s not about working on your own. It’s not about looking out for number one. It’s not necessarily about making a lot of money. On the contrary, it’s about turning what excites you in life into capital, so that you can do more of it and move forward.

#2: When you’re first thinking through an idea it’s important not to get bogged down in complexity. Any fool can make something complex. It’s hard to make something simple.

I especially like point #2. It’s one of those “why didn’t I think of that” scenarios. A concept turned into actual product or service that is, at it’s core, a simple one. This point can be absolutely correlated to dating. Don’t get so strung out about how to act, look, what to say, etc on your first date. Slow down. Prepare. Stay true to yourself. Show up. Be gracious, be kind. Remember that your date is taking time out of his/her day to get to know you. It’s pretty simple when you think about it.

If you’ve gotten past the early stages of dating and are stressed about your relationship’s ups and downs, don’t loose sight of the end goal (if the end goal is marriage for you.) Although human behavior and relationships are, by definition, complex, you don’t have to make it so. In my coaching, I always use the visual of a horse with horse blinders on when dating. Don’t let the little stuff bring you down, get you distracted, or worry you. Stay level-headed. Pour your passion into your dating journey. That will create the foundation for a strong and healthy relationship. Lead your life with integrity. Never let anyone jeopardize your core values or extinguish your dreams, goals, and passions.

When I was a young entrepreneur originally living in the Silicon Valley and in a serious relationship at the time, I developed the concept for Linx. I was so in love but unaware that I was in a possessive and very controlling relationship. My boyfriend told me in so many words that I was “not allowed to start Linx” back then. My hopes and dreams felt shattered. I felt like a puppet on marionette strings and he was orchestrating how my life should be. I knew something wasn’t right.entrepreneurship

It’s so hard when you love someone yet it feels like he/she is sticking a dagger through you. After he broke up with me it felt like tear gas had completely engulfed my life. I couldn’t see what my new future would hold. I couldn’t really feel anything either. Maybe you can relate after a tragic breakup that flips you upside down. At the time, I felt like an inch worm scooting around with very low energy and so small in the big world from being made to feel like crap for a long time.

With the help of family and dear friends, I rebuilt my strength and began to see the silver lining in all of it. I remembered what had excited me so much before the big bad breakup had happened. I had witnessed an interesting and rather odd disparity in the ratio of eligible men to women in the Silicon Valley (lots of guys!!) and saw all of my female friends in San Francisco struggling to make sense of the dating scene.

I left the pain of the breakup in the past but remembered three things back then: 1) I knew there was something there with my dating concept and I had a burning desire to figure out how I could capitalize on it;  2) I now knew what I didn’t want to find in a future husband – i.e. controlling personality; and 3) never let anyone jeopardize your core values, or extinguish your dreams, goals, and passions.liberated_health1

The partner you choose should make you feel the best you can be, not the opposite. Being together should feel like a miracle not a nightmarish situation. Everyone has a fire somewhere in their belly. I encourage you to look within today and focus inward about what your burning desire is in life. Journal your thoughts, create an action place, and go after your dreams. After all, you’re the only one who can hold your own self accountable and know what your true passion(s) are. Now go indulge in that wondrous experience. P395683-2-1_richard-branson-2

A few of my favorite things

Valentine’s has come and gone. I have gotten word of new exclusive couples and couples that are traveling together. I received very sweet messages in the snail mail and email, chocolate gifts, and other kind cupid day sentiments from clients.San Mateo-20130212-00937Pink orchids, purples, and reds grace the Linx office this week.  San Mateo-20130218-00966A sweet card in the mail for Valentine’s from a lovely Linx gentleman client

This week is a busy one at Linx. We had a full work day on Presidents Day and tomorrow is nuts at our offices with three interviews and a prospect screening. I have a girl flying in from LA for her interview and she gets to already have a date tomorrow night.

I had one amazing on paper guy flake out today from his interview which was a real bummer but I gather he isn’t ready to commit. When someone is one foot in and one foot out of our process, it is best for them to wait till they are two feet in. Although it would have been such a pleasure to have this dynamic CEO in Linx, as they say…it is all about timing. San Mateo-20130212-00939Onto fun news….Linx is officially trademarked with the United States Patents and Trademark Office. It was many years in the making and today I got my official certificates with registered numbers for: Are You Linked? Linx Dating, and Link & Drink.San Mateo-20130218-00967CNN should be airing this week and I will keep you posted of that too. CNN was an interview from December and they also featured a fun mixer too. I am super excited about it and naturally very curious as to how it turns out.

 

 

CNN Visits Linx

On December 6th, CNN visited our office in Menlo Park for a camera interview with corespondent, Laurie Segall. She’s a CNN Money reporter based in New York covering startups, innovation, VC’s and all things new and cool. DSC_1556

They contacted me about being featured as part of a story that will air in early January about Silicon Valley culture and navigating the waters as a successful single professional in a geek culture. They wanted me to specifically talk about any trends I am seeing in the Valley, if there has been a noticeable spike in business with all the new money pouring in post FB IPO, and how I get these geeks date ready through “Amy’s boot camp.” DSC_1562CNN also wanted me to host a little mixer where the guests would be comprised of high caliber single tech and entrepreneur types…those who are essentially changing the world right here in Menlo Park, Palo Alto, Mountain View, Cupertino, and San Jose.DSC_1543

It was all very last minute,  so in true entrepreneurial form, I managed to get myself prepared with my interview “sound bytes”, coifed, spray tanned (lol), locate two fun outfits (a girl has to do two looks right…thanks Kate Spade), find dynamic guests who would be OK being featured on camera, and transform my office into a mixer-ready cozy den. DSC_1612The reporter (Laurie), producer, and cameraman were supposed to arrive at 5:00pm to interview me, followed by party guests arriving at 6:15pm to start the party on film. With holiday traffic and general 101 chaos, the CNN crew arrived an hour late. I’ve learned over the years and especially with media, you gotta roll with the punches and just “be.”DSC_1537

DSC_1509My assistant (who also took these pics!) and husband alerted those guests showing up for this little clandestine Linx soiree to come back in 45 minutes. I was so thankful to have the two of them outside helping me (especially as I was getting mic’ed and wired, as well as, really needing to channel my focus to the camera that was about to start shooting) and so appreciative that everyone was super chill and willing to come back no problem.

DSC_1619The interview went really well and was a standing interview compared to a more formal sit-down format. We chatted for about 15 minutes with lots of shared insights, laughs, and had a nice, easy rapport between us. She asked me a ton about the business, how I match, my success rate, the types of clients I represent, if I’ve seen a rise in business with all the money in the valley, etc.

She asked about working with these hoodie wearing nerds and how I transform them. I said “geek is the new chic” here in the valley and sometimes with even 30 minutes in “Amy’s boot camp” they are ready. It is a confidence thing. Sometimes these cerebral types are so trapped in their freakin’ head they have no idea what to say to a woman. You multiply that by woman + attractive + cool + intellectual and these guys are shakin’ in their boots at the idea of even sitting across from their date. A little time with Amy and they are ready to go!DSC_1633At the very end of the interview, she asked me if I am the “new millionaire matchmaker.” In other words, am I Patti 2.0? I paused and said, “I am the nice millionaire matchmaker.” And that was a wrap! DSC_1593All 25 guests poured in, votives in true Andersen style flickered everywhere, wine poured, jazz played, people mingled, munched on food platters I put together (thanks to Trader Joes…side note- they have great tapas cheeses, sliced meats, and so much for entertaining…love love love it), and networked. The camera got a ton of b-roll footage and also got coverage of 4 guests who wanted to have mini interviews. It was so nice to see such enthusiasm that night and holiday festivities in full swing that night!

DSC_1520It appears as though some possible love connections happened that night and beyond romance, a lot of guests reconnected having met prior and those who had not met one another, gained interesting new contacts in the Silicon Valley.

And to quote Ferris Bueller (which I feel is a very representative quote for Silicon Valley), “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” IMAG5820This story is supposed to come out the end of January 2013.