Atherton matchmaker

Philanthropic Silicon Valley gentleman seeks like-minded family centric and charitably minded match for a lifetime of adventure!

Our client is a marriage minded 35 year old Asian American intellectual, standing at 5’9” with an athletic build, black hair, and brown eyes. Ever thoughtful and still a big dreamer, his background, current success, and future plans are all quite extraordinary. Family has been immensely important to him at all stages of his journey, raising him to value education and work ethic, supporting him in his current endeavor as founder of an incredibly ambitious and risky tech startup, and finally being his primary motivation to pursue philanthropy and bring economic opportunities to all people by investing in their education.

Our client grew up in the suburbs of Southern California with hard-working parents, a younger sister, and a younger brother. He immediately found himself adapting to fit into multiple different subgroups including overachievers, athletes, weirdos, and Chinese-first language speakers, which has influenced him to highly value open-mindedness to this day. A balance between strict tiger parenting styles from the East and more individualistic and encouraging styles from his teachers trained in the West, built him into the highly successful and balanced man he is today. 

Immediately after graduating with his bachelor’s in computer science from a top California school, he started his career as a software engineer and things really started to pick up. He hatched a plan 8 years ago and is still executing it: get some early stage startup experience and financial buffer (done), start his own company, and finally use the accumulated resources to “retire” into a life of philanthropy to help end poverty and bring about an egalitarian society by empowering all people with a quality education they can use to build their own livelihood. 

His motto in life is that he is “earning to give” – earning money to eventually give back to society one day. Very few people think like this – especially in Silicon Valley where greed, power, and material wealth are the currency that fuels the economy for many “keeping up with the Joneses” types. 

Outside of work, our candidate has fun too. He generally prefers the outdoors and athletic activities such as gravel biking and backpacking throughout California’s beautiful natural scenery, basketball, and archery at local indoor and outdoor ranges. He has also traveled to six continents and never found a cuisine he doesn’t like. Even after nearly being a victim of ATM theft in Cape Town, he sat down at a restaurant to enjoy traditional African cuisine including fried Mopane worms (caterpillars) which he found very chewy and meaty! Ultimately, spending time with friends and family is more important to him than the particular activity, so he frequently joins them for live shows, museums, and crafts as well. 

His dream match is between the ages of 26-35 years old, feminine, with a healthy athletic physique, and medium to long hair. He’s open to all races and backgrounds but leans towards Asian American and Caucasian. 

His future wife would be best described as his partner in life. She’s probably at the intersection of extroversion and introversion, very sharp and intelligent, and yet with a self-awareness.  She’s worked hard to get to where she’s at professionally and academically and perhaps could be considered “gritty” and industrious. If something isn’t working, she’s going to come up with a unique solution- she’s a good problem solver. Our client dreams of meeting a powerful female in her career who’s kicking butt and paving the way for other “alpha” women.

Her family, relationship with loved ones, and friends are core to her existence. Friends can rely on her and although she’s busy with her profession, she’s the type of person that would bring chicken soup over to a sick friend. 

Values are extremely important to her and she can envision a shared path of giving back to society with her future husband one day. The foundation and philanthropy that high profile individuals like Bill and Melinda Gates have created with so much impact provide inspiration to dream and think big about what a shared vision of charity really means. 

It should be noted, our client has not been married, does not have any children and looks forward to both in his life soon. He hopes for a big family and would love to meet a woman who is excited to be a loyal wife and amazing mother to raise their children together! 

If you or anyone you might know could qualify as a candidate to meet this incredible VIP, please submit your information here. Please note, there are NO fees for qualifying candidates to meet our client. Thank you so much!

Attractive Silicon Valley CEO seeks cerebral and athletic girl next door….

Our handsome Caucasian VIP bachelor stands tall at 6’4″ with a healthy musculature and athletic physique, and is based in the heart of Silicon Valley. Born and raised in the Midwest, he is marriage-minded and values hard work, healthy living, humility, and substance.

He is a natural leader, adventurer-seeker, and dynamic self-starter. After completing his graduate studies at an Ivy League, he pursued a career abroad in finance, where he quickly rose through the ranks to hold executive management positions. After working abroad for over a decade, he returned to the states for his next adventure: building a deep tech company in Silicon Valley.

As founder and CEO of a burgeoning tech company, he is now ready to settle down and pursue the adventure of a lifetime with the right woman.

Outside of his very successful career, our VIP enjoys swimming, cycling, yoga, and reading to stay physically and mentally fit. In his spare time, he likes to build and contribute to the communities in which he’s involved: swim club, his neighborhood, veteran causes, just to name a few. He also loves spending time with friends, organizing and throwing parties, and making others smile!

He has a great sense of humor and hopes to find a woman to share laughs with. His ideal match is in her 30’s and has dated to the point where she is completely ready to settle down with her dream guy. If she is living outside of the Bay Area, she’s open to relocation and putting her roots into building an incredible life with her leading man in Silicon Valley.

His match is super cute and sporty, natural in her appearance, fit, smart, a strong communicator, social, warm hearted, humble, and has a heart of gold. Although our client leads a very comfortable nice life and is excited to provide for his family one day, the antithesis of his comfort zone are flashy labels, a life of excess, hard partying, and drama. He’s never been married, no kids, and looks forward to both.

This guy is a total catch and wants to find his dream partner in 2021. Now that Covid restrictions are lifted, what are you waiting for?

If you or anyone you know might make a beautiful match for this gem of a bachelor, please contact Amy at: amy@linxdating.com. Absolutely no fees for qualifying female candidates.

Linx Featured in Modern Luxury’s Dynamic Women Issue

Linx Featured in Haute Living~ Love in the Time of Covid~

Linx is absolutely thrilled to be featured in the July and August 2020 issue of Haute Living!

Love is not on lockdown….

                                                  Red heart
Dear Faithful readers,
First, our hearts go out to everyone who has been impacted by the CV climate. Like you, we are safely bunkered down in our homes and home offices. Although not making daily human contact in person (and gosh I miss that so much), we are extremely connected with our prospects and clients alike via brilliant technology created here in Silicon Valley.
I wanted to share with you some useful notes from a recent Goldman Sachs conference call with 1,500 companies dialed in. Given the tremendous amount of uncertainty swirling out there around the corona virus, the financial markets and our lives generally, I hope this can give at least one perspective.

THE KEY ECONOMIC TAKEAWAYS WERE:
-50% of Americans will contract the virus (150m people) as it’s very communicable. This is on a par with the common cold (Rhinovirus) of which there are about 200 strains and which the majority of Americans will get 2-4 per year.

-70% of Germany will contract it (58M people). This is the next most relevant industrial economy to be effected.

-Peak-virus is expected over the next eight weeks, declining thereafter.

-The virus appears to be concentrated in a band between 30-50 degrees north latitude, meaning that like the common cold and flu, it prefers cold weather. The coming summer in the northern hemisphere should help. This is to say that the virus is likely seasonal.

-Of those impacted 80% will be early-stage, 15% mid-stage and 5% critical-stage. Early-stage symptoms are like the common cold and mid-stage symptoms are like the flu; these are stay at home for two weeks and rest. 5% will be critical and highly weighted towards the elderly.

-Mortality rate on average of up to 2%, heavily weighted towards the elderly and immunocompromised; meaning up to 3m people (150m*.02). In the US about 3m/yr die mostly due to old age and disease, those two being highly correlated (as a percent very few from accidents). There will be significant overlap, so this does not mean 3m new deaths from the virus, it means elderly people dying sooner due to respiratory issues. This may however stress the healthcare system.

-There is a debate as to how to address the virus pre-vaccine. The US is tending towards quarantine. The UK is tending towards allowing it to spread so that the population can develop a natural immunity. Quarantine is likely to be ineffective and result in significant economic damage but will slow the rate of transmission giving the healthcare system more time to deal with the case load.

-China’s economy has been largely impacted which has affected raw materials and the global supply chain. It may take up to six months for it to recover.

-Global GDP growth rate will be the lowest in 30 years at around 2%.

-S&P 500 will see a negative growth rate of -15% to -20% for 2020 overall.

-There will be economic damage from the virus itself, but the real damage is driven mostly by market psychology. Viruses have been with us forever. Stock markets should fully recover in the 2nd half of the year.

-In the past week there has been a conflating of the impact of the virus with the developing oil price war between Saudi Arabia and Russia. While reduced energy prices are generally good for industrial economies, the US is now a large energy exporter, so there has been a negative impact on the valuation of the domestic energy sector.
-This will continue for some time as the Russians are attempting to economically squeeze the American shale producers and the Saudis are caught in the middle and do not want to further cede market share to Russia or the US.

-Technically the market generally has been looking for a reason to reset after the longest bull market in history.
WHAT DOES THIS MEAN?
-There is really NO systemic risk. No one is even talking about that. Governments are intervening in the markets to stabilize them, and the private banking sector is very well capitalized. 
-In particular, for the U.S., even though quarantines and shut downs can certainly do recessionary damage stateside, thank God we live where we do – the US Govt is extraordinarily well-equipped / well-capitalized to respond with monetary and fiscal policy to bridge us through this… 
-In sum, this feels more like a 9/11 shock than it does like a 2008 parting of the earth.
 
WHAT DOES THIS MEAN FOR LINX AND YOU?
-I am offering prospect meet and greets, as well as new client meetings for the next few weeks via Zoom!
– Zoom is super easy to download, free, and user friendly (trust me – I am a total dinosaur with technology). We can easily discuss working together and how the Linx ladies can get started on your search to “build your dating pipeline” now. 
-In my opinion, this is THE time to allow us to get started with our recruitment, exploration of prospects and clients in our database, and research on your behalf.  
I am finding that people are even more eager to want to find LOVE NOW and meet their dream partner – especially once this current “shock” is past us.
-Linx contracts are 24 months, which is standard with any membership. 24 months allows you sufficient time to slowly date each candidate, not to rush, and to see if there is long-term merit.
-Once you’re on-boarded, no matter what climate we are in, it takes time for my staff to begin to develop your pipeline of introductions. This is not about rushing the process, but rather about carefully curated matchmaking that adheres to the philosophy of quality over quantity.  
-Once we start lining up candidates for you to meet, you can get the ball rolling and meet matches via tech like Zoom or FaceTime. This is what making dating a PRIORITY means.
– This is seizing the moment, not letting your fears swallow you up, and not hitting pause on finding your match.
– You’re being smart and executing a dating strategy, even during a pandemic, that will pay dividends in the future.
– I wish everyone good health and comfort during these challenging times.  Remember to laugh and love.  We will get through this together. Stay connected and remember love is not on lockdown! 
Warmly,
Amy Andersen
Founder & CEO
Linx Dating LLC
Are you linked? 

Two hearts

 
 

Beauty and the Geeks…Linx Featured in Los Angeles Magazine

 

Happy .jpgHIGH-END MATCHMAKERS ARE DOING A BRISK BUSINESS PAIRING LOVELORN L.A. LADIES WITH SILICON VALLEY CEOS. Beauty and the Geeks Story for Los Angeles Magazine written by Sean Elder.

 

Did you hear the one about the actress who caught her boyfriend in bed with another woman?  “Tom!” she cried. “What are you doing?”  “Well, I got a speaking part in the new Spider-Man,” he replied, “and an American Express ad. …” Mona (not her real name) is a 45-year-old former movie actress who’d had it with fickle Hollywood types. “In my 20s I would only date guys in entertainment: actors, musicians, producers, directors. I needed the excitement. And then you have some experiences, and you get a little wiser.”

She dated businessmen and other professionals and fared no better until she started seeing a shrink who made her realize that she was dating the same kind of men and expecting different results. “The men that I was attracted to had narcissistic tendencies,” she says. “These guys were all successful and also very self-focused and pleased with themselves, perhaps a little too much.” That’s when she sought out a matchmaker.

For years any time one of her girlfriends became single, the others would say, “Head up to the San Francisco Bay Area.” “When I was younger, I probably would have never thought about dating a Silicon Valley guy,” says Mona. But according to Amy Andersen, the San Francisco-based matchmaker who worked with Mona to find the right man, the trend is bigger than her and her girlfriends. “About two and a half years ago, I started getting a ton of pings and inquiries from women living down in Los Angeles trying to find a good, like-minded man,” Andersen says.

As fate, or some algorithm, would have it, the tech world is rife with men with similar complaints. Some are modern masters of the universe. They work for companies and, in some cases, have created or developed products that changed the world and made them and many other people millions. But that does not mean that they can find the right woman Saturday night.

Take Jay, a pseudonym for a San Francisco investment mogul in his early 50s who, like most people in this story, didn’t want to be identified. Jay was married for 17 years before divorcing amicably. He missed the rise of online dating, though he made up for lost time a year after his divorce. “I was mainly immersing myself for the first time in dating sites and found it to be a very significant waste of time,” he says. “I developed empathy for my children in understanding the way these sites are set up to make you addicted to them and keep spinning faces to look for somebody.”

After spinning through a lot of faces, and going on a lot of dates, Jay decided to seek professional help. “I began interviewing a few matchmaking firms—actually I had my assistant do that—and then I got it down to a few, and I met them,” he says. After hear- ing what he was looking for in a woman, “they all told me you’re not likely to find that person in the San Francisco Bay Area.”

Andersen founded her company, Linx Dating, in part to find women for the men of Silicon Valley, who can be peculiar, to say the least. She grew up in nearby Marin County but got into a serious relationship with a “quintessential Silicon Valley geek,” to whom she is now married. “I witnessed that there was a huge surplus of eligible men and a dearth of women,” she says. The statistics back her up. According to a recent article in The Washington Post, there are 40 percent more men than women just in Palo Alto (home to SAP, Tesla, and Hewlett-Packard). Bear in 2018 women held only 20 jobs in tech. 

The line you’ll hear from women about dating in Silicon Valley is: “The odds are good, but the goods are odd.” Chances are that a genius coder or engineer spent his college years in his dorm room hunched over his laptop, while his less talented roommate was practicing pickup lines at parties. Those “odds” who went on to make their fortunes
didn’t do it by settling…..

Jay is wealthy enough to pay for a VIP, customized matchmaking experience. The woman he sought would be beautiful, yes, but older, preferably with kids—and into having more. “I’m looking for truly external and internal beauty,” he says. “And the external beauty factor in the Bay Area doesn’t seem to get divorced. I’ve now talked to five of these firms in depth for the last 20 months, and they all say the same thing, and no one has an explanation. There are just not many. There’s one: my ex. There are coyotes all over her.”

Jay says he has met some beautiful, intelligent, divorced women in the Bay Area. But he has complaints. “They have not taken care of themselves like these women that are in more vanity oriented cities,” he says. “Mainly skin care my friend. The sun does bad things. Yes, there are women in great shape in the Bay Area who do all this outdoor activity, but their skin shows their age.”

He says New York and L.A. have the best “supply side of women,” but the pool of eligible bachelorettes in their late 30s to 40s is greater in Los Angeles. “There are enormous numbers of women that either never got married, and now they’re 38 or had long-term relationships that didn’t work out, or they’re divorced,” he says. “And they’ve taken good care of themselves. There’s so many of them that want to get married to a monogamous partner, and the guys in L.A. are not capable of it.”

“The upside of Los Angeles is that arguably the most beautiful people in the country, if not the world, live there,” says Mona. “And then the downside of that is that it’s like a candy store for men.”

Through Andersen, Jay met a woman in Orange County who fit his bill. She owned a fitness business and had two kids in grade school—a plus for him. And if a fit, fun, smart woman of a certain age (presumably with great skin) was a novelty for Jay, you can imagine how he looked to his new girlfriend. “I feel like I’m a unicorn down there,” he says. “Like, you want to get married again? You actually are open to having children?” But after introducing her to his family and touring Europe with her on his yacht, Jay decided that his dream date still had issues she needed to sort out with her ex, and at press time they were on hiatus.

Unlike online dating, matchmakers are expensive. Andersen recruits eligible women to be part of her database and then tries to pair them with the right bachelor. Some women compensate the matchmaker if the pairing is successful, paying a bonus if they get married or engaged. But generally it’s the men who pay.

“People on the VIP level want us to exercise all options and not limit our search to an existing database,” says Andersen. “They want strategic searching, very akin to a professional headhunter looking for the perfect CEO for a tech company.”

Take Jack, a Silicon Valley pioneer in his 40s who worked for one of the biggest names in tech before moving on to help develop another brand-name technology. He also found dating apps a waste of time, though he partly blames himself for that. “I try to think of myself as a very kind person; I like to think of everyone as an amazing person that I could learn stuff from,” he says. “So I wouldn’t meet someone and go, ‘You’re not the right person for me’ and then cut it short. I’d end up spending three hours with them.”

And what wasn’t he finding in Silicon Valley? “A lot of the women were not as feminine as what I was used to in my upbringing,” he says, adding that his parents are “European.” “Even the women that are working in marketing jobs in tech companies, they’re just not as feminine as what I had acquired as a standard.” In a place where even the saleswomen don’t necessarily wear makeup, what’s a boy to do?

Enter Marie, who is in her late 30s and runs a successful entertainment company in L.A. “I never had any problems meeting men or [them] even wanting to pursue more serious relationships with me,” she says. Andersen introduced the couple over the phone more than a year ago; within a few months of meeting, Jack had bought a house in West L.A. not far from Marie. He proposed, and she accepted—but that relationship, too, has gone the way of all flesh. Jack decided he wanted to keep his options open, according to Andersen. “He can’t face the reality that relationships take work,” she says.

Mona was the itinerant partner in her relationship. She met her boyfriend through Andersen a few months ago, and they dated quite chastely. They went on eight dates before they kissed and waited three months before they slept together. He’s 60, a divorced dad, and a recognizable name in the tech world. “His experience was similar in that, when he went to Andersen, he said, ‘I’m looking for the person I’m going to spend the rest of my life with,’” she says.

The early signs were good. Despite her career as an actress in the world’s vainest city, Mona had resisted the pressure to get Botox. Miraculously her new Silicon Valley boyfriend told her he found the age lines around her eyes “beautiful.” Now they are moving in together, and he even bought them a second home on the beach in Malibu so she can stay close to her L.A. network. They’re talking about a wedding, and while they may not have settled on where to have the ceremony, they want the matchmaker to marry them.

 

 

Summer is over….Fall is here….searching for needle in a haystack match for our dreamy CUTE wine country MD client

 

iStock_80245303_SMALL copy.jpgWHAT a whirlwind summer! My faithful readers, I am so sorry I have been totally derelict in writing anything on this blog these last few months. Truth be told, it has been non-stop for the Linx ladies with our on-going VIP searches and screening countless candidates for our clients. We’ve traveled near and far, we’ve matched many couples, and while many have stayed together, we’ve dealt with a few breakups. That’s life though and part of the dating process.

So fast forward, we are here at the office busier than ever, cranking away, burning the midnight oil looking for some match candidates for our new clients. As always, thank you for your help in self-nominating yourself if you feel you’re a match or nominating your friend.

NO FEES shall be incurred for any qualifying individuals – our existing clients have paid their way and we are seeking additional good matches for them!  

            ADVENTUROUS NAPA MD SEEKS SENSIBLE AND FUN PARTNER 

Our client is a smart, sophisticated, and attractive 36-year-old woman of mixed Southeast Asian islandic heritage who was born and raised in San Francisco.  Standing 5’3”, with a petite, feminine frame, her wavy dark hair is long and silky while her eyes are brown.  To stay in shape, she’s an avid swimmer and enjoys being outside as much as possible.

Medical School and Surgical Residency/Fellowship took her around the country where she developed an appreciation for Southern cooking and hospitality as well as a palette for chocolate martinis while she was training in Hershey!  Although her travels and educational activities also took her around the globe (where one of her favorite cities became Geneva, Switzerland), she recently returned home to Northern California to develop her first Surgical Practice right after graduation.

She lives in beautiful Napa Valley surrounded by vineyards but also travels to San Francisco to reconnect with childhood friends and family on a regular basis. Our client understands that dating takes compromise, and she is willing and excited to venture outside of Napa to develop a relationship.  Furthermore, she is not wed to staying in sunny Napa forever.  While her focus is work, she is a realist and a romantic at heart who will relocate for love especially since her job provides her flexibility to do so.

She is fortunate to have several months off a year while working as a Trauma Surgeon.  During her free time, she pursues her interest in developing surgical devices and innovations with friends.  However, she is not a “plain Jane” where she’s all work and no play!  She is adventurous and might be seen going racecar driving with her former surgical residents or enjoying local music and cuisine at festivals in San Francisco and events at wineries.  Most of all, what catches your attention is her energy and caring personality, which radiates warmth that indelibly draws others to her.  Some may wonder why she is still single?  To which she responds that her mantra thus far has been “Books before Boys,” which has changed since completing her academic training.

Our client is best suited for a gentleman between the ages of 33-39 years old, must be 5’10”+, slender to average physique, Caucasian in heritage. He is affable, considerate, kind, compassionate, handy and resourceful, unique in some way and self-sufficient. Career wise, her dream match commands his career and is powerful in his own industry.

Deal breakers: under 5’10”, has kids, or doesn’t want children.

If you think you might make a great candidate or you know anyone who could make a great candidate for her, please email Amy at: amy@linxdating.com

 

 

5 Questions to ask your prospective matchmaker when choosing which firm to work with:

1. How did you get into matchmaking – why do you do what you do?
2. How, and from where, do you source potential matches as “leads” and what is your subsequent vetting process?  In other words, what is the “secret sauce?”
3. Are my ideal match criteria realistic and do you honestly feel that you have high quality candidates for me in your existing database or would you need to source outside the current database?
4. At what point does a “match” become “official?” May I veto potential matches or do you unilaterally make that call?
5. Tell me about a recent success story of yours and why you matched that particular couple.

Finding Love After IPO

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You’ve poured your life into building your business. Long hours, lack of sleep, endless meetings have been your priority and, now, your time and dedication has paid off—your company is going public.

 

And, just like that, your social presence grows overnight. You’re inundated with speaking requests. You’re also inundated with a lot of romantic interest.

 

I’ve met several executives eager to re-prioritize their personal goals in the wake of an IPO. I’ve seen them struggle to find the right person—or even just a legitimate date—after coming into wealth and extra publicity. Ironically, for these clients, I’ve seen the dating space morph into a minefield of sorts.

 

How do you know if your next date is dating you for the right reasons?

 

How can you be sure that your private dating life stays private?

 

How will you know where to find the most eligible singles?

 

Just as you would hire a personal trainer to get fit or an accountant to organize your finances, I’ve been hired countless times to help extremely discerning clientele find their next partner.

 

To help my clients understand what they want in their next relationship and how to get it, I compare the process for finding the right partner to building a business.

 

  1. What problem are you trying to solve?

Perhaps you’re trying to remedy loneliness or are interested in building partnership. Maybe you’d like to “feel alive” with no strings attached, or you’re finally thinking it’s time to start a family. Most successful products and businesses are created to solve a specific problem—what’s yours?

 

Not sure where to start?

 

Envision your future. In five years, what kind of life do you envision? Where are you living? What are you doing? What would your mother say about you? How would your best friend describe you? Write it down.

 

  1. Set realistic expectations about the process.

What steps will you take in the short term to help meet your goals? Clients tend to be clear on their goals, but they can get a little lost on the game plan.

 

Some questions to ask yourself:

 

How much time do you plan to carve out per week to devote to your dating life?

 

How will you meet new people?

 

How will you date? Casual introductions over wine? Grand romantic gestures?

 

  1. Keep Iterating.

The qualities you look for may change during the dating process. Be open to the process and be prepared to adjust your ideas accordingly. Whereas it’s perfectly natural to have preferences (don’t we all?), you might find that your more urgent needs are satisfied by someone without the specific packaging.

 

Tip: Compromise on the packaging, never the standards.

 

  1. Hire your Weaknesses.

The demands of growing an empire may have distracted you from fine tuning your dating skills. Constant travel and other obligations may have limited your interactions to people in your professional network. Instead of trying to solve every problem at once, heed the words of billionaire Spanx founder Sara Blakely and “hire your weaknesses.”

 

Find the person you can trust; the person who has demonstrated enough experience in the realm of long-term relationships to help you make the best decision of your life. In the wake of money, media attention, and limited time, an extra pair of eyes, ears, and vetting could pay a lifetime of dividends.

 

With over a decades’ worth of experience serving high-profile clientele, I’m privy to the unique demands and sensitivities involved in the search for partnership. If you’re ready to hand off the reins to Silicon Valley’s leading matchmaker, get in touch.

 

Love and best wishes ❤️,

Amy

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New testimonial

“Amy Andersen is in a league of her own! My experience with her has been so enjoyable and has reminded me of how much fun that dating can be. She has a keen attention to detail, succinct prescreening questions, and a knack for working with high quality people that are commitment minded. What makes her stand out above all is her follow up and genuine interest in a positive outcome… I have yet to meet another matchmaker on her level that has been such a dating expert – she’s actually like a dating coach. All relationships would go much more smoothly if Amy was there as a dating coach…”

-LA based 30-something entrepreneurial female