The current state of the matchmaking industry from an insiders perspective

It’s 2018 and I can officially say I am obsessed with being a matchmaker. It’s incredibly hard to believe that I have been running my niche business since December 2003. I will never forget the day that I walked into my former boss’s office at Merrill Lynch and told him I was quitting to become a professional matchmaker. I think his head fell off and rolled across the floor in shock. But it was the right move. I wasn’t happy in financial services. It was neither my calling nor what I was meant to do. I knew deep down in my core that I would start my own company one day and succeed at it – I believed in myself. In the same vein, and at the beginning of another year, I encourage you to believe in yourself. To achieve your dreams, whether professional, personal (e.g. meeting an exceptional life partner), or a combination, you need to believe in your ideas and have a solid confidence.


I am writing this particular blog entry to address the state of the matchmaking industry, as I see it. I’d like to think I have a good sense of, and some deep insights into, this space.  My livelihood is my business – I have been at this for 14 years, it runs deep in my blood, and it has been an integral piece of my life’s journey. At the beginning of a new year, I want to share my thoughts with all of you.


Not to sugarcoat anything, I have been very disappointed reading the press coverage of many matchmakers over the last several years – last year’s news, in particular, struck a chord with me. Something is just plain wrong with so many of the “high-end” matchmakers and “not so high-end” matchmakers out there – the vast majority of them are volume-driven businesses who’s business ethics are very questionable.


As a business owner, I have learned some of my greatest lessons over the last 14 years. A big one is not to take someone on board as a client if I can’t deliver. Seems pretty basic right? Contrary to this principle, matchmakers for the masses (and those handful who claim they are “elite” but have zero filtering or curation), are extremely focused on total revenue. I get it. It’s so tempting when running a business, whether big or small.   BUT I can proudly say that I have worked extremely hard via science (my database) and art (my heart and intuition) to truly “cherry pick” the best of the best clients whom I know I can match and with whom I know I can work. Emphasis on whom I know I can match!


Thus, one of the most critical distinctions between Linx Dating and pretty much any of the dating services available domestically and internationally is that we actually turn away a lot of incoming demand. To reiterate, why would I turn away these prospective male and female clients who can help me increase my business revenue? For starters, Linx prides itself in representing a very select group of clientele. There are other matchmakers that make these claims, but I can assure you that the majority of these firms have a revenue model that basically requires them to take all of the business that comes through their door. It is precisely THIS model that gets these other business into serious trouble when they cannot deliver results. In addition to this, a large complaint is that when the matchmakers work with so many clients, it is extremely hard for the client to feel any connection to the team or that anyone really knows or remembers them.


The news that I have been reading, and the stories that I keep hearing, involve nasty lawsuits where disgruntled high profile clients file claims against matchmakers time and time again. What are the root causes of most of these cases?


  • Matchmakers taking on clients that they probably should not have.

For example, some clients will never be satisfied under any circumstances. Maybe they have unrealistic goals, or haven’t really thought about the most important qualities they want in a match, and this makes it impossible for the matchmaker to ever deliver, as they in search of glorified unicorns that do not exist.


  • Due to (1), Matchmakers are under pressure to make introductions that are often so patently “bad” that the client freaks out at the quality of match.


“Bad” could be a long list of reasons, with characteristics ranging from undesirable to unacceptable: e.g. the introduction is unemployed, a drug user, a sex offender, convicted criminals….the list goes on and on. Firms do these set-ups like this with random people to meet the quota of introductions for the client. It is a very bad, often times unethical, business that makes this industry at large look bad!


I have never been consumed by trying to grow my business to some massively large scale operation and becoming a victim of image, keeping up with the Joneses, or trying to be something I am not.  There’s plenty of matchmakers doing PR campaigns posing in front of fancy cars, private planes, using waifish models to bait men, and bragging about the last names of some of their clientele to the media (which is also a breach in confidentiality mind you.) Instead of resorting to these tactics, I have worked very hard to maintain my core values and business standards throughout the years. While no one is perfect and, sure, I have made my fair number of mistakes along this journey, I know I have done and continue to do a superb job of try to make my corner of this industry shine with integrity while staying true to who I am.


If it wasn’t already looking so grim, other matchmakers I’ve read about have chosen to launder money when it was meant for donations to charity, or taken all the membership money, and essentially disappear on some island, all while not returning worried clients’ phone calls, and often literally not even delivering on promised introductions.


And then there are other matchmakers who loathe the success and positive media attention of their competitors so much that they resort to guerilla tactics that I have had to deal with over and over again in my business – e.g. false reviews posted on Yelp from “people” who were never even clients. “Trying to get everyone to like you is a sign of mediocrity.” -Colin Powell


To thrive in business and life, one must be prepared for critics and for those who wish to see you fail. While it can feel very out-of-control in the moment when it is happening, the silver living becomes your greatest blessing. The silver lining is the motive of the competitor. Envy. They recognize something great, likely question “how” such a small, niche business has managed to get to where it’s at, and want to copy its success. There really is no greater compliment than a person wanting to model your success.


As you are possibly researching matchmakers to hire, I encourage you to meet with many and do your due diligence. Do meet and greets, ask them questions, see which ones feel right, ask if they offer references (often we cannot, due to the strict privacy policy, but sometimes a client is willing to speak), and most importantly follow your gut. Just like I tell my clients when they are on dates, study your date’s body language, look into their eyes. What feeling are you getting? Is it a good one where your intuition is telling you to keep exploring the chemistry over the course of future dates or does something feel off?


The greatest lesson I have learned is never to ignore your intuition. There is a reason we human beings have it. My biggest regrets, and luckily they are few and far between, have been going against my intuition in business hires or in admitting a client or two whom I definitely should not have. So I encourage you to do the same, listen to what your heart and mind tell you.


While I continue to try to make a positive impact on the matchmaking industry, I wish you a strong start to your New Year filled with health, peace, prosperity, and clarity into your love lives in 2018!

Your New Years Guide to Ghosting


iStock-653123384 copy.jpgYou’ve met someone new. You’ve been out on a few great dates. All signs point to a promising future and then nothing. Your date—and any hint of a relationship—disappears into thin air.


Sound familiar? If so, you’re not alone. You, like so many others, have been ghosted. When I was dating ages ago, way before the term “ghosting” made its debut, I called this “pulling a Houdini.” Ghosting happens when someone ceases contact without explanation. In lieu of a break-up conversation or a gentle letdown, a ghoster simply disappears in the hopes that the silence will send the message.


In this era of digital dating, the rate of ghosting is higher than ever. In one study by online dating site Plenty of Fish, results showed that 78% of people between the ages of 18 and 33—have been “ghosted” at least once.


If you’ve been ghosted…


Realize that the ghoster’s lack of communication isn’t about you. Ghosting happens when someone tries to suppress their own uncomfortable emotions and, in an effort to numb them, avoids communicating. Ghosting isn’t meant to be malicious; ghosters generally consider their actions to be “nicer” than an upfront conversation.


Getting ghosted can be extremely painful. Many people on the receiving end are left not only questioning the validity of the relationship, but also their own judgment. They may wonder why they didn’t see it coming or read the signs. Feelings of abandonment and loss ensue.


Though you may not receive the closure you need, you do have the power to write your own ending. A simple message may help you tie up loose ends even when your date has opted for a less thoughtful route.


Possible closure messages include:


  • “I enjoyed spending time getting to know you. Unfortunately, it seems this wasn’t the right time for us. I’m not expecting an explanation but, if you’d like to chat, I’m available.”


  • “Given how close we became, I would appreciate a quick conversation to understand your feelings. Though I’m not expecting to hear from you, some communication could help us land in a better place.”


The goal of your closure message is to make a definitive request for communication while also demonstrating that you are moving forward regardless of whether it happens. The request shows that you have self-respect while also giving someone an opportunity to make right or, at the very least, exit the relationship with integrity.


An additional thought… If you suspect that you are being ghosted – for example, if you haven’t heard from a date in a couple days and feel like calling it off before getting hurt, reconsider his or her schedule. It’s tempting to assign intent to a lack of communication, but in the preliminary stages of dating, not many people know how to prioritize their personal lives, careers, and new relationships.


You could send a message like this:


  • “Looks like your week is as busy as mine. Wanted to double check for Tuesday.”


If you’re planning to ghost…


You’ve been set up with a new date. You’ve exchanged texts and you’re looking forward to meeting. You have a date on the books and then something changes. You might have received an awkward message or a sudden drop in messaging that is causing you to reconsider that first date. Finally, after much deliberation, you send a quick message: “Schedule got a little hectic on my end. I’m sorry I won’t be able to make dinner. Maybe we’ll meet another time!”


You thus have canceled the date without an alternative proposal for a new time and are hoping that your date will understand and move on. (I am not even addressing extreme ghosting here, which is even worse and horribly rude – i.e. blowing off the date and not even contacting the person.)


Sound familiar? If so, you’re not alone. Most ghosters have also been the victim of ghosting, so you can choose to perpetuate the cycle, or not. Although you might argue that this is a case-by-case decision, the way you end a relationship is a reflection of your personal brand. Approaching others with respect and honesty will help you attract someone who subscribes to the same thinking.


Before calling it quits, realize that going out with someone is the only way to know if he or she is worth pursuing. Throwing in the towel before meeting isn’t helping you find the love of your life any quicker; it’s just an excuse that’s keeping you from growing and learning.


One message you could send if you’re thinking about ghosting:


  • “Hi! My week is crazy. I’m thinking it might be better for me to go out for coffee instead of dinner. Does this work?”


This message might not be ideal, but keeping the date casual might be better than nixing the date completely.

5 ways people unintentionally sabotage relationships



It’s impossible to break patterns without awareness. Whereas ending a relationship is seemingly straightforward, ending relationships without fully understanding why is a dangerous pattern—a pattern that can’t be broken unless we employ serious self-reflection. Focusing on the outward makes us feel powerless to make changes; it’s easy to surrender to a victim mentality. Below are the most common ways men unintentionally sabotage relationships:


  1. Holding on to a relationship fantasy.

Believing that the grass is always greener—that there is better elsewhere and anything less than perfect won’t do—is a mechanism that shields people from deeper levels of intimacy. If you believe better is just around the corner, there is no reason to invest fully, emotionally or otherwise, in the current relationship.


The belief that better exists is usually rooted in fear—fear of commitment, fear of losing one’s individuality, and the fear of pain. Believing that something better exists outside of the relationship mitigates the fear. Looking deeper within will reveal that the greener grass mentality is a projection of the discomfort we have within ourselves; idealizing something or someone who isn’t real soothes those uncomfortable feelings.


What to do: Take an objective look at your relationship patterns.

  • Are you constantly seeking change?
  • Why did your last relationships fail? What was your role in that?
  • Are you content?

Figuring out what you idealize in a partner might be a good starting point to figure out what you’re missing within.


  1. Inability to address pain openly.

Emotional intimacy can only be achieved through vulnerability. Being unable to share openly and truthfully will inhibit emotional depth and closeness. In The Real Rules of Life: Balancing Life’s Terms with Your Own, Ken Druck, PhD., writes that men learn that anger is a “good” male emotion as it demonstrates toughness and makes some men feel like they are in control. After years of programming, it’s no wonder that many men act aggressively in the face of stress, fear, sadness, or loss.

What to do: Learn to identify your emotional needs and learn how to get these needs met in and out of your primary relationship. This is a process; a therapist can help make it easier.


  1. Taking feedback personally instead of objectively.

Criticism can be highly triggering; hearing something that challenges a strong ego can cause an emotional reaction. Not only does this reaction reveal insecurity, these emotional reactions make will make it harder for your partner to communicate openly.


What to do: Stop Defending.

According to Robert Taibbi, LCSW, the best way to handle your partner’s concerns is to affirm your good intentions and seek a better understanding of your partners needs. Trying to build a case that refutes your partner’s point of view might stroke your ego, but it will ultimately prolong resolution.


  1. Failing to recognize your partner’s love language.

The 5 Love Languages by Gary Chapman describes the most common ways people feel loved: words of affirmation, acts of service, receiving gifts, quality time, and physical touch. If you haven’t discovered your partner’s language, reading this short book will help you learn how to express feelings more effectively.


Often times we express love in the way that makes us feel most loved, but that is not necessarily the way your partner will feel most loved. Additionally, learning your partner’s love language will help you avoid situations that could be especially devastating. For example, if your partner’s love language is words of affirmation, non- constructive criticism or failing to express appreciation will be very painful for a partner who is more sensitive to verbal communication.


  1. De-prioritizing the relationship.

Complicating factors—work, children, aging parents—can certainly detract focus from the relationship. Situational distractions are inevitable, but letting distractions, and the distance that follows, get out of hand is a dangerous pattern that gets in the way of valuing your partner.


What to do: Schedule couple time.

Date night, Skype dates, weekend getaways—whatever you choose is irrelevant. The most important part is that you choose something. Be intentional. The 9-5 autopilot lifestyle can easily suppress passion and spontaneity. The busier you are, the more important it will be for you make room for quality time.


350 dates in one year….what not to do on your next date!


An interesting piece of feedback I hear from a lot of men and women who juggle working with a professional matchmaker, and dating apps, is how often their respective dates almost brag about how many people they date. This is a major “no no” when it comes to dating 101.

A friend I had a conversation with the other day mentioned that one man she is interested in, told her last year alone, he had over 350 dates with women. She chalked it up to being a Silicon Valley “data driven” type but the truth is, it’s not only daunting to imagine but a turn-off. 350 women! Who on earth has time for that unless unemployed and loving the hamster wheel lifestyle, yet with no real purpose or intention to settle down with one person?

My advice is not to talk about how much you have been dating recently. I think part of the psychology behind what fuels someone to mention all the dates they go on and people they meet is to showcase how desirable one is to the opposite sex. As in, the more I mention to him all the men that are emailing me for dates, the more he will think I am attractive.

The reality is, most of the time, if you share these conquests of sorts, you will appear as though you are not serious about finding a relationship. Instead, you’re in what I call “play mode” and not “serious mode.” There’s no denying play mode is awesome but be supremely careful with the information that comes out of your mouth and the image you project on dates. If you want to be taken seriously, you need to play the game right.

My advice is to focus on the man or woman who is sitting across from you on your date and show genuine interest in them. Be present, intentional, and motivated to find the right match with the “perfect” chemistry that works for you. If your date pokes around to see if you are actively dating and appears curious to hear stories, simply “don’t go there.” No need to lie or fabricate the truth but you can delicately switch topics with grace and dignity, while focusing on your date and not entering the slippery slope that is “TMI.”

Meet Our Newest Los Angeles Based VIP Bachelor…


Our client is a distinguished, affable, happy, and very successful Caucasian gentleman who is in his early 60’s, although he appears years younger. He’s fit, athletic, with a bright smile, a nice head of dark hair, and blessed with good genes.  He’s kept active his whole life, sharing fitness has been a huge source of stress relief throughout his career.

Living in Los Angeles, our bachelor relishes in the Southern California lifestyle, but has an insatiable curiosity about people, places, and ideas. Far from provincial, our client loves travel — both domestic and international — and now has a tremendous freedom to do so. Passions include: golfing at his country club, ranching, art, music, great cabernet wine, healthy eating, paddle boarding, horseback riding, and spending quality time with his adult children at his vacation hideaways in Malibu and the desert.

Professionally our client is at the very top of his industry as a world-class doctor, treating all walks of life from Hollywood stars to international royalty. While his days used to be very long and intense, he’s now on sabbatical which signals to us that this is “his time” to find his beloved Queen.

Though our bachelor is very content with his extraordinary life, he is looking to find someone with whom he can share affection and life’s adventures.  At his core, he is down-to-earth yet assertive and a take-charge gentleman. These traits are well complimented by his easy-going attitude and adaptable nature – he is romantic, fun, traditional, non-judgmental, extremely giving, and very chivalrous and is hoping to meet a woman who appreciates, and takes interest in, all that he has to offer.

His spiritual practice holds a central role in his life and has allowed him to live a very exciting life. While he’s not actively seeking a woman to attend church with him, he would certainly embrace the chance to meet someone who holds her faith close to her heart. A true and dedicated family man, our client holds the role of father as one of the greatest things he has ever done in his life.

His ideal match would be 30-50 years old and best described as very beautiful, slender to athletic, any height, feminine, and classy. She’s happy and it’s infectious; people love being around her fun and kind personality. She’s social, with a good sense of humor and not afraid of getting teased and can tease right back!

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Why isn’t he asking me out again?

Have you ever been on a first date that you thought went great to later find out that Mr. Wonderful didn’t call you again? Paranoia can kick in, wondering if you are the one responsible for the outcome.  Here are a few reasons that we hear at Linx as to why guys don’t ask their dates out again and how you can go from dating purgatory to dating bliss.

-Her look is intimidating  (examples include: she wears bright red lipstick, or dresses almost ‘too together’ looking, she wears too much make-up…)

Our advice is wear basic make-up on the date and never wear red lips (men can’t visualize kissing red lips no matter how perfect your pout. Opt for a sheer pink, or neutral instead. Save the red lips once you are in a relationship. The look is too harsh.)  For make-up think: sheer pressed powder or sheer foundation, a little concealer under the eyes, neutral eye shadow, basic eye liner if needed, mascera, and finally sheer lips. 

For clothing, it’s so specific depending on the context of the date, but a good rule of thumb is to dress nice but not a look that screams high maintenance (example is wearing outwardly designer labels head to toe. LV purse, Dior logo jacket, Burberry pants, Hermes belt!). Less is more! Also, don’t wear black. Men are like hummingbirds and respond well to color. Color is approachable. Black is for date 5+ and certainly once in the relationship! 

With all of this said, we don’t think anyone should change themselves for a guy. If he’s truly intimidated by you, he probably isn’t worth your time.

-She competed with me

If a female exerts herself on the date by name dropping the schools she went to, her connections socially and professionally, and spewing her resume, guys might be impressed but it’s not what they want to hear on a first date. Like our advice above about softening the look to appear more approachable, the same principle applies to the conversation you have on your date.

This isn’t about hiding your accomplishments or lying about your goals, instead it’s about sharing surface level information, perhaps scratching the surface on date one conversationally until you’ve built some trust. When women focus the majority of conversation on business or academic pedigree on the date, many men place her in the friend zone bucket…instead of the future Mrs bucket. She’s “one of the guys” or just doesn’t “get” accentuating one’s femininity and revealing a warmer energy- which appeals to men of all ages, heritages, and personality types. Be the woman that men want to be around, not the type who feels the need to prove herself.


Is your relationship cheat-proof? Research reveals the most common reasons partners stray


jealous girl at party.jpg

After polling over 100,000 people, Chrisanna Northrup published extensive research on infidelity in her book The Normal Bar. Her findings explored not only the prevalence of cheating, but also perhaps more interestingly, she learned the situations that were most likely to encourage committed partners to stray.


  1. The Business Trip

For frequent travelers, life on the road comes with loneliness and stress—two circumstances that make meeting a beautiful stranger a welcome distraction.

36% of men and 13% of women admitted to cheating on a business trip. Respondents claimed that the sexual liaison was just too enticing to pass up, even if they had a robust sex life at home. Researchers concluded that the infidelity was related to sex, but also with the thrill of being wanted sexually and being able to engage and get away with it.

How long into a relationship is the business affair most likely to happen? 6-9 years.


  1. An ex

Even though the relationship maybe over, the feelings can still exist—especially for women. 32% of women admitted to having a fling with an ex or old interest, compared to 21% of men. Those who cheated with an ex reported a satisfying sex life at home; however, the forbidden nature of sleeping with someone who still holds emotional connectivity proved tempting.

How long into a relationship is an ex most likely to tempt? 2-5 years.


  1. Boredom in the bedroom

A mundane sex life is a big reason men and women entertain the idea of getting their needs meet elsewhere. 71% of men and 49% of women cheated after claiming boredom in the bedroom. Often times, people cheat because they are ashamed of their bedroom preferences. In an effort to avoid the conversation, people will suppress their desire and ultimately engage in an affair later to indulge it or, unfairly, project the shame onto their partner.


  1. Revenge infidelity

After a partner cheated, 9% of men and 14% of women admitted to cheating for revenge.


  1. An inability to be monogamous

Despite entering a committed relationship, many people just can’t dismiss the urge to cheat. 46% of men and 19% of women who strayed and were asked why said, “I just can’t help myself.”


But are there reasons people cheat that are beyond their control?


We are ultimately responsible for our decisions, but some factors can certainly cloud our better judgment. After meeting someone interesting and attractive, the brain produces a surge of dopamine. The dopamine rush triggers an intense, addictive euphoria—a euphoria that leaves us begging for more, even if it’s outside of the confines of our relationship.


There could also be a genetic propensity for cheating. In one study,  researchers surveyed 294 participants and discovered that those who had at least one parent cheat were twice as likely to cheat as the participants who had parents who maintained committed relationships.


Is there hope after infidelity?


Ironically, affairs don’t necessarily indicate a broken marriage. Although difficult, one of the biggest hurdles to getting the relationship back on track is working through the “victim/perpetrator” mentality. According to Dr. Joe Kurt, Ph.D., LMSW, the betrayed partner can start thinking that because he or she was cheated on, it’s up to the cheater to make everything right again. This blame-focused approach will ultimately sabotage any chance at reconciliation.


The best hope for a couple is to talk through the cheating—both the cheater’s experience and the injured partner’s response—in the presence of a counselor or therapist. Together, they can figure out the best ways to rebuild trust and demonstrate transparency.