This week has been incredibly busy for us at Linx. Yesterday we had screening appointments and interviews. Today I am catching up on zillions of emails and gearing up for a busy day tomorrow with prospect screening (one gorgeous girl flying up from LA to meet us, amongst other great candidates.) Rumor is the CNN piece that was filmed in December should be airing at the end of the month as well.
Amidst all of the client appointments, I spend hours each day contemplating how to respond and subsequently responding to a lot of the intense emails I get. Linx clients know they can speak to me about anything dating-related and often do, in a very private manner. 
I take each email I receive seriously and try to give each one my undivided attention and careful thought. It’s funny when a lot of finance types of friends or VC clients ask me how I will “scale” the business. I explain it is precisely this nature of the business which makes it virtually impossible. I can’t farm out my emails to some virtual admin in Sri Lanka or just hit the delete button on these. These emails require MY knowledge, history of the client (and often their match) and my expertise in helping them outline a good strategy.
Not every email and phone call I receive are peaches and cream, happy go lucky….they concern real, everyday things that can cause turbulence (sometimes light and passing quickly, all the way to intense and persistent) along a couple’s journey of discovery that determines whether or not they are meant to be.
Sometimes a match just is not meant to be after the couple really gives it their all. Sadly, in some cases, one gives it their all or really wants it to happen but the other just isn’t feeling it, so it burns out. This causes confusion, anxiety, frustration, and sometimes a feeling of hopelessness.
This is a business of real human emotions, after all. You all are putting SO much into this process and really do give it your all. Sometimes we both realize in our emails and phone call strategy sessions that chemistry can’t be manufactured and you can’t force something that just isn’t meant to be. That is hard to grasp and often requires taking time off from dating to just breathe and get a balanced perspective back.
If this is something you have experienced, I encourage you to write a reflections list of what worked in your past relationship and didn’t. In other words, those characteristics that you would like to see repeated again and those that would be best to avoid. 
On a separate note, the demand to meet “VIP” clients has really sky rocketed in the last 6 months. My assistant and I are hosting a casting day February 7-8th in Palo Alto to screen the women who have submitted their information to our company over the last few months. This casting opportunity is a way to come out and meet the Linx ladies and to see if each girl has the right look and personality to be matched to our VIPs. It’s been so popular that this event is now officially sold out! As such, we will be doing another mini meet and greet casting day in mid-March.
And on the VIP note, with Valentine’s around the corner some prospect VIPs from Oct-Dec 2012 timeframe who needed to “wait” and “see” if they wanted to do Linx have resurfaced and are joining in the next few weeks. Exciting times for all.
I keep bumping into Linx couples out and about which I love! It happened again this past Saturday at a restaurant in Los Altos. My former client and his wife literally jumped up with excitement and surprise as they walked by our table and I shouted their names.
In closing, we will also be posting some fabulous and flirty looks for Valentine’s with the help of our friends from Tog + Porter in the next week or so.
Puppy pic from when Marshall was on his way home from the SPCA
Linx Line 