Perfect on Paper Doesn’t Always Match Well For Linx

Ladies out there…..I want to bring to your attention something really important that has been a hard decision as CEO of Linx to make. Recently I was introduced to a perfect on paper guy- literally amazing! Ivy League, CEO, 39, never married, good-looking, strong family values and ready (so he says) for love! We had a first phone call Monday where I shared about the business, how potentially I could help him, and his ideal match. He led with a negative foot,  assuming failure from the start. He shared he had worked with another matchmaker in LA and had a terrible experience and how he is a very picky guy and absolutely does not agree with my policy of no pics as part of the introduction process.

He asked me to supply him with examples of the types of girls in Linx before he made up his mind about doing Linx. I felt a dirtiness come over me. I paused and explained that is not my process and that would compromise my methodology. I tried to explain that my method is to “get” at a clients type and get into their head to really understand the types that will work and those that will not. I shared it is a long process and how Linx shouldn’t be compared to other matchmakers- especially in LA where it is only looks focused and no one cares about the substance and goodness forbid her education or what she does for a living!

He then commented how he knows he is a total pain-in-the-ass and not easy and I can at ANY time say no to him. He said for me to consider giving him a dossier of pics (or he would happily come into the office for me to share pics on my laptop) and then, if/when we start working together he would only be a client if I agree to show photos. Essentially he discounted the bulk of my process and didn’t want to hear another peep out of me. On a side note, sometimes I have shown a photo to a client (largely with the other clients permission). It can help but it can also be disastrous. Humans are judgemental creatures and men especially can quickly size someone up as hot or not and discount every important quality that makes her an exceptional match!

After three days of careful consideration I sent him this email tonight and I am really proud of not stooping to someone I am not just because he is an awesome on paper guy. I bet you everyone has always said yes to him and it felt so good to say no thanks to him and turn him away. Plus the most important thing is I am doing all you women a major service because he’s someone who will never be satisfied with anyone. He won’t ever be happy- with Linx, with women, perhaps with himself.

Dear Name,
I wanted to get in touch with you as a follow-up to the conversation we had on Monday. After careful consideration, I am not comfortable sharing photos with the types of women in Linx who could potentially be a good fit.

There are multiple steps in becoming a client and while I could easily send you random photos of “hot” girls, it would not do us any good. I have prided myself in running a very successful business (currently over  1,000 clients) largely because of the proven methodology. There are so many run-of-the-mill matchmakers who would follow through with your request in a heartbeat and might even show photos as part of their process. Often a lot of those folks focus solely on looks, whereas my client base instead is based on a combination of physical attractiveness and other key factors like personality and education.

I thought a lot about sending you over some examples of women with whom I would like to set you up but I just wasn’t comfortable going against my policy and practice. As I mentioned, I have on occasion shared a photo or two with a VIP (i.e. someone who is ALREADY a client) who appreciates the goal of saving time when physical attraction is such a big part of it.

I gather that, based on your not-so-good experience with the LA matchmakers and the bar already being so high, you might not be so happy with what Linx Dating can offer you. I think you are a catch and I am sure you will meet someone amazing. I’m just not sure we (Linx) and you are the best match. 


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